{"id":1520,"date":"2025-12-20T17:10:52","date_gmt":"2025-12-20T13:40:52","guid":{"rendered":"\/blog\/?p=1520"},"modified":"2026-02-08T15:26:14","modified_gmt":"2026-02-08T11:56:14","slug":"%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85","status":"publish","type":"post","link":"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85","title":{"rendered":"\u0686\u06af\u0648\u0646\u0647 \u062f\u0627\u062f\u0647 \u0631\u0627 \u0628\u0647 \u0628\u06cc\u0646\u0634 \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u06cc\u0645"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u0632\u0645\u0627\u0646 \u0645\u0637\u0627\u0644\u0639\u0647: <\/span> <span class=\"rt-time\">\u06f1\u06f1<\/span> <span class=\"rt-label rt-postfix\">\u062f\u0642\u06cc\u0642\u0647<\/span><\/span><p data-start=\"1029\" data-end=\"1244\">\u0627\u0645\u0631\u0648\u0632 \u062a\u0642\u0631\u06cc\u0628\u0627\u064b \u0647\u0645\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0628\u0647 \u062f\u0627\u062f\u0647 \u062f\u0633\u062a\u0631\u0633\u06cc \u062f\u0627\u0631\u0646\u062f\u061b \u0627\u0632 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0648 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u06af\u0631\u0641\u062a\u0647 \u062a\u0627 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc. \u0627\u0645\u0627 \u0633\u0624\u0627\u0644 \u0627\u0635\u0644\u06cc \u0627\u06cc\u0646\u062c\u0627\u0633\u062a:<br data-start=\"1172\" data-end=\"1175\" \/><strong data-start=\"1177\" data-end=\"1242\">\u0686\u0631\u0627 \u0628\u0627 \u0648\u062c\u0648\u062f \u0627\u06cc\u0646 \u0647\u0645\u0647 \u062f\u0627\u062f\u0647\u060c \u0647\u0646\u0648\u0632 \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u0627\u0634\u062a\u0628\u0627\u0647 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f \u0686\u06af\u0648\u0646\u0647 \u062f\u0627\u062f\u0647 \u0631\u0627 \u0628\u0647 \u0628\u06cc\u0646\u0634 \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u06cc\u0645\u061f<\/strong><\/p>\n<p data-start=\"1251\" data-end=\"1462\">\u067e\u0627\u0633\u062e \u0633\u0627\u062f\u0647 \u0627\u0633\u062a: \u062f\u0627\u062f\u0647 \u0628\u0647\u200c\u062a\u0646\u0647\u0627\u06cc\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0646\u06cc\u0633\u062a\u061b \u0622\u0646\u0686\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u0633\u0627\u0632\u06cc \u0631\u0627 \u0647\u0648\u0634\u0645\u0646\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c <strong data-start=\"1329\" data-end=\"1340\">Insight<\/strong> \u0627\u0633\u062a. \u0628\u06cc\u0646\u0634\u06cc \u06a9\u0647 \u0627\u0632 \u062f\u0644 \u062f\u0627\u062f\u0647 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0628\u0647 \u0645\u0627 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u00ab\u0686\u0631\u0627 \u0627\u06cc\u0646 \u0627\u062a\u0641\u0627\u0642 \u0627\u0641\u062a\u0627\u062f\u0647\u00bb \u0648 \u00ab\u062d\u0627\u0644\u0627 \u062f\u0642\u06cc\u0642\u0627\u064b \u0686\u0647 \u06a9\u0627\u0631\u06cc \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u0645\u00bb.<br \/>\n\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u062a\u0641\u0627\u0648\u062a \u062f\u0627\u062f\u0647 \u0648 \u0628\u06cc\u0646\u0634 (Insight ) \u0686\u06cc\u0633\u062a\u060c \u0686\u0631\u0627 \u0628\u06cc\u0634\u062a\u0631 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0647\u0631\u06af\u0632 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u060c Insight \u0648\u0627\u0642\u0639\u06cc \u0686\u0647 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc\u06cc \u062f\u0627\u0631\u062f \u0648 \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0627 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u060c \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0648 Social Listening\u060c \u0628\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0648 \u0633\u0648\u062f\u0622\u0648\u0631\u062a\u0631 \u0631\u0633\u06cc\u062f.<br data-start=\"1722\" data-end=\"1725\" \/>\u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc\u062a\u0627\u0646 \u0628\u0631 \u067e\u0627\u06cc\u0647 \u0648\u0627\u0642\u0639\u06cc\u062a \u0628\u0627\u0632\u0627\u0631 \u0628\u0627\u0634\u062f\u060c \u0646\u0647 \u062d\u062f\u0633 \u0648 \u06af\u0645\u0627\u0646\u060c \u0627\u06cc\u0646 \u0631\u0627\u0647\u0646\u0645\u0627 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627\u0633\u062a.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter-rtl ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0641\u0647\u0631\u0633\u062a \u0645\u0637\u0627\u0644\u0628<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%DB%B1_%D8%AF%D8%A7%D8%AF%D9%87_%DB%8C%D8%A7_%D8%A8%DB%8C%D9%86%D8%B4%D8%9F_%D9%86%D9%82%D8%B7%D9%87_%D8%B4%D8%B1%D9%88%D8%B9_%D8%AA%D8%B5%D9%85%DB%8C%D9%85%E2%80%8C%DA%AF%DB%8C%D8%B1%DB%8C_%D9%87%D9%88%D8%B4%D9%85%D9%86%D8%AF%D8%A7%D9%86%D9%87\" >\u06f1. \u062f\u0627\u062f\u0647 \u06cc\u0627 \u0628\u06cc\u0646\u0634\u061f \u0646\u0642\u0637\u0647 \u0634\u0631\u0648\u0639 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D8%AA%D9%81%D8%A7%D9%88%D8%AA_%D8%A8%D9%86%DB%8C%D8%A7%D8%AF%DB%8C%D9%86_%C2%AB%D8%AF%D8%A7%D8%B4%D8%AA%D9%86_%D8%AF%D8%A7%D8%AF%D9%87%C2%BB_%D8%A8%D8%A7_%C2%AB%D9%81%D9%87%D9%85%DB%8C%D8%AF%D9%86_%D8%AD%D9%82%DB%8C%D9%82%D8%AA_%D9%BE%D8%B4%D8%AA_%D8%AF%D8%A7%D8%AF%D9%87%C2%BB\" >\u062a\u0641\u0627\u0648\u062a \u0628\u0646\u06cc\u0627\u062f\u06cc\u0646 \u00ab\u062f\u0627\u0634\u062a\u0646 \u062f\u0627\u062f\u0647\u00bb \u0628\u0627 \u00ab\u0641\u0647\u0645\u06cc\u062f\u0646 \u062d\u0642\u06cc\u0642\u062a \u067e\u0634\u062a \u062f\u0627\u062f\u0647\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%DA%86%D8%B1%D8%A7_%D9%87%D9%85%D9%87_%DA%A9%D8%B3%D8%A8%E2%80%8C%D9%88%DA%A9%D8%A7%D8%B1%D9%87%D8%A7_%D8%AF%D8%A7%D8%AF%D9%87_%D8%AF%D8%A7%D8%B1%D9%86%D8%AF%D8%8C_%D8%A7%D9%85%D8%A7_%D9%81%D9%82%D8%B7_%D8%A8%D8%B9%D8%B6%DB%8C%E2%80%8C%D9%87%D8%A7_%D9%85%D9%88%D9%81%D9%82%E2%80%8C%D8%A7%D9%86%D8%AF%D8%9F\" >\u0686\u0631\u0627 \u0647\u0645\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u062f\u0627\u062f\u0647 \u062f\u0627\u0631\u0646\u062f\u060c \u0627\u0645\u0627 \u0641\u0642\u0637 \u0628\u0639\u0636\u06cc\u200c\u0647\u0627 \u0645\u0648\u0641\u0642\u200c\u0627\u0646\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#Insight_%DA%86%DB%8C%D8%B3%D8%AA_%D9%88_%DA%86%D8%B1%D8%A7_%D8%A8%D9%87_%D9%85%D9%87%D9%85%E2%80%8C%D8%AA%D8%B1%DB%8C%D9%86_%D8%AF%D8%A7%D8%B1%D8%A7%DB%8C%DB%8C_%D8%B1%D9%82%D8%A7%D8%A8%D8%AA%DB%8C_%D8%AA%D8%A8%D8%AF%DB%8C%D9%84_%D8%B4%D8%AF%D9%87_%D8%A7%D8%B3%D8%AA%D8%9F\" >Insight \u0686\u06cc\u0633\u062a \u0648 \u0686\u0631\u0627 \u0628\u0647 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u062f\u0627\u0631\u0627\u06cc\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%DA%86%D8%B1%D8%A7_%D8%A8%DB%8C%D8%B4_%D8%A7%D8%B2_%DB%B8%DB%B0%D9%AA_%D8%AF%D8%A7%D8%AF%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%AC%D9%85%D8%B9%E2%80%8C%D8%A2%D9%88%D8%B1%DB%8C%E2%80%8C%D8%B4%D8%AF%D9%87_%D9%87%D8%B1%DA%AF%D8%B2_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D9%86%D9%85%DB%8C%E2%80%8C%D8%B4%D9%88%D9%86%D8%AF%D8%9F\" >\u0686\u0631\u0627 \u0628\u06cc\u0634 \u0627\u0632 \u06f8\u06f0\u066a \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc\u200c\u0634\u062f\u0647 \u0647\u0631\u06af\u0632 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D9%87%D8%B2%DB%8C%D9%86%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C_%D9%BE%D9%86%D9%87%D8%A7%D9%86_%D8%AC%D9%85%D8%B9%E2%80%8C%D8%A2%D9%88%D8%B1%DB%8C_%D8%AF%D8%A7%D8%AF%D9%87_%D8%A8%D8%AF%D9%88%D9%86_%D8%B3%D8%A4%D8%A7%D9%84_%D9%88_%D9%87%D8%AF%D9%81\" >\u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u067e\u0646\u0647\u0627\u0646 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647 \u0628\u062f\u0648\u0646 \u0633\u0624\u0627\u0644 \u0648 \u0647\u062f\u0641<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%DB%B3_Insight_%D9%88%D8%A7%D9%82%D8%B9%DB%8C_%DA%86%DB%8C%D8%B3%D8%AA_%D9%88_%DA%86%D9%87_%D8%AA%D9%81%D8%A7%D9%88%D8%AA%DB%8C_%D8%A8%D8%A7_%DA%AF%D8%B2%D8%A7%D8%B1%D8%B4%E2%80%8C%DA%AF%DB%8C%D8%B1%DB%8C_%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\" >\u06f3. 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href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%DB%B4_%D9%85%D8%B3%DB%8C%D8%B1_%D8%AA%D8%A8%D8%AF%DB%8C%D9%84_%D8%AF%D8%A7%D8%AF%D9%87_%D8%A8%D9%87_Insight%D8%9B_%D8%A7%D8%B2_%D8%AF%D8%A7%D8%AF%D9%87_%D8%AE%D8%A7%D9%85_%D8%AA%D8%A7_%D8%AA%D8%B5%D9%85%DB%8C%D9%85_%D9%82%D8%A7%D8%A8%D9%84%E2%80%8C%D8%A7%D9%82%D8%AF%D8%A7%D9%85\" >\u06f4. \u0645\u0633\u06cc\u0631 \u062a\u0628\u062f\u06cc\u0644 \u062f\u0627\u062f\u0647 \u0628\u0647 Insight\u061b \u0627\u0632 \u062f\u0627\u062f\u0647 \u062e\u0627\u0645 \u062a\u0627 \u062a\u0635\u0645\u06cc\u0645 \u0642\u0627\u0628\u0644\u200c\u0627\u0642\u062f\u0627\u0645<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D9%85%D8%B1%D8%AD%D9%84%D9%87_%D8%A7%D9%88%D9%84_%D8%AC%D9%85%D8%B9%E2%80%8C%D8%A2%D9%88%D8%B1%DB%8C_%D8%AF%D8%A7%D8%AF%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%AF%D8%B1%D8%B3%D8%AA%D8%8C_%D9%86%D9%87_%D8%B5%D8%B1%D9%81%D8%A7%D9%8B_%D8%AF%D8%A7%D8%AF%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A8%DB%8C%D8%B4%D8%AA%D8%B1\" >\u0645\u0631\u062d\u0644\u0647 \u0627\u0648\u0644: \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062f\u0631\u0633\u062a\u060c \u0646\u0647 \u0635\u0631\u0641\u0627\u064b \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" 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href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D9%85%D8%B1%D8%AD%D9%84%D9%87_%D8%B3%D9%88%D9%85_%D8%AA%D8%AD%D9%84%DB%8C%D9%84%D8%8C_%D9%85%D9%82%D8%A7%DB%8C%D8%B3%D9%87_%D9%88_%D8%A7%D9%84%DA%AF%D9%88%DB%8C%D8%A7%D8%A8%DB%8C\" >\u0645\u0631\u062d\u0644\u0647 \u0633\u0648\u0645: \u062a\u062d\u0644\u06cc\u0644\u060c \u0645\u0642\u0627\u06cc\u0633\u0647 \u0648 \u0627\u0644\u06af\u0648\u06cc\u0627\u0628\u06cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D9%85%D8%B1%D8%AD%D9%84%D9%87_%DA%86%D9%87%D8%A7%D8%B1%D9%85_%D8%AA%D8%A8%D8%AF%DB%8C%D9%84_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%D8%A8%D9%87_Insight_%D9%82%D8%A7%D8%A8%D9%84_%D8%A7%D9%82%D8%AF%D8%A7%D9%85_Actionable_Insight\" >\u0645\u0631\u062d\u0644\u0647 \u0686\u0647\u0627\u0631\u0645: \u062a\u0628\u062f\u06cc\u0644 \u062a\u062d\u0644\u06cc\u0644 \u0628\u0647 Insight \u0642\u0627\u0628\u0644 \u0627\u0642\u062f\u0627\u0645 (Actionable Insight)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D9%85%D8%B1%D8%AD%D9%84%D9%87_%D9%BE%D9%86%D8%AC%D9%85_%D8%A7%D8%B9%D8%AA%D8%A8%D8%A7%D8%B1%D8%B3%D9%86%D8%AC%DB%8C_Insight_%D9%BE%DB%8C%D8%B4_%D8%A7%D8%B2_%D8%AA%D8%B5%D9%85%DB%8C%D9%85%E2%80%8C%DA%AF%DB%8C%D8%B1%DB%8C\" >\u0645\u0631\u062d\u0644\u0647 \u067e\u0646\u062c\u0645: \u0627\u0639\u062a\u0628\u0627\u0631\u0633\u0646\u062c\u06cc Insight \u067e\u06cc\u0634 \u0627\u0632 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" 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>\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0627\u0646\u062a\u062e\u0627\u0628 \u062f\u0627\u062f\u0647: Relevance\u060c Timeliness\u060c Accuracy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D8%AA%D9%81%D8%A7%D9%88%D8%AA_%D8%AF%D8%A7%D8%AF%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%B1%D9%81%D8%AA%D8%A7%D8%B1%DB%8C%D8%8C_%D9%86%DA%AF%D8%B1%D8%B4%DB%8C_%D9%88_%D8%B9%D9%85%D9%84%DA%A9%D8%B1%D8%AF%DB%8C\" >\u062a\u0641\u0627\u0648\u062a \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0631\u0641\u062a\u0627\u0631\u06cc\u060c \u0646\u06af\u0631\u0634\u06cc \u0648 \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%DB%B6_%D8%B3%D9%87_%D9%86%D9%88%D8%B9_%D8%A8%DB%8C%D8%B4_insight_%DA%A9%D9%87_%D9%87%D8%B1_%DA%A9%D8%B3%D8%A8%E2%80%8C%D9%88%DA%A9%D8%A7%D8%B1_%D8%A8%D8%A7%DB%8C%D8%AF_%D8%A8%D8%B4%D9%86%D8%A7%D8%B3%D8%AF\" >\u06f6. \u0633\u0647 \u0646\u0648\u0639 \u0628\u06cc\u0634 (insight) \u06a9\u0647 \u0647\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0628\u0627\u06cc\u062f \u0628\u0634\u0646\u0627\u0633\u062f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%DA%A9%D8%A7%D8%B1%D8%A8%D8%B1%D8%AF_%D9%87%D8%B1_%D9%86%D9%88%D8%B9_Insight_%D8%AF%D8%B1_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C%D8%8C_%D9%85%D8%AD%D8%B5%D9%88%D9%84_%D9%88_%D8%AA%D8%AC%D8%B1%D8%A8%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C\" >\u06a9\u0627\u0631\u0628\u0631\u062f \u0647\u0631 \u0646\u0648\u0639 Insight \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0645\u062d\u0635\u0648\u0644 \u0648 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#Insight_%D8%AA%D9%88%D8%B5%DB%8C%D9%81%DB%8C_Descriptive_%DA%86%D9%87_%D8%A7%D8%AA%D9%81%D8%A7%D9%82%DB%8C_%D8%A7%D9%81%D8%AA%D8%A7%D8%AF%D9%87_%D8%A7%D8%B3%D8%AA%D8%9F\" >Insight \u00a0\u062a\u0648\u0635\u06cc\u0641\u06cc (Descriptive): \u0686\u0647 \u0627\u062a\u0641\u0627\u0642\u06cc \u0627\u0641\u062a\u0627\u062f\u0647 \u0627\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#Insight_%D9%BE%DB%8C%D8%B4%E2%80%8C%D8%A8%DB%8C%D9%86%DB%8C_Predictive_%D8%A7%D8%AD%D8%AA%D9%85%D8%A7%D9%84%D8%A7%D9%8B_%DA%86%D9%87_%D8%A7%D8%AA%D9%81%D8%A7%D9%82%DB%8C_%D8%B1%D8%AE_%D8%AE%D9%88%D8%A7%D9%87%D8%AF_%D8%AF%D8%A7%D8%AF%D8%9F\" >Insight \u00a0\u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc (Predictive): \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0686\u0647 \u0627\u062a\u0641\u0627\u0642\u06cc \u0631\u062e \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#Insight_%D8%AA%D8%AC%D9%88%DB%8C%D8%B2%DB%8C_Prescriptive_%DA%86%D9%87_%DA%A9%D8%A7%D8%B1%DB%8C_%D8%A8%D8%A7%DB%8C%D8%AF_%D8%A7%D9%86%D8%AC%D8%A7%D9%85_%D8%AF%D9%87%DB%8C%D9%85%D8%9F\" >Insight \u00a0\u062a\u062c\u0648\u06cc\u0632\u06cc (Prescriptive): \u0686\u0647 \u06a9\u0627\u0631\u06cc \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u0645\u061f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%DB%B7_%D8%A7%D8%A8%D8%B2%D8%A7%D8%B1%D9%87%D8%A7_%D9%88_%D9%85%D9%87%D8%A7%D8%B1%D8%AA%E2%80%8C%D9%87%D8%A7%DB%8C%DB%8C_%DA%A9%D9%87_Insight_%D9%85%DB%8C%E2%80%8C%D8%B3%D8%A7%D8%B2%D9%86%D8%AF_%D9%88_%D9%86%D9%82%D8%B4_%D8%AA%D8%AD%D9%84%DB%8C%D9%84%DA%AF%D8%B1\" >\u06f7. \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0648 \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 Insight \u0645\u06cc\u200c\u0633\u0627\u0632\u0646\u062f (\u0648 \u0646\u0642\u0634 \u062a\u062d\u0644\u06cc\u0644\u06af\u0631)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D8%A7%D8%A8%D8%B2%D8%A7%D8%B1%D9%87%D8%A7%DB%8C_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%D8%AF%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_Google_Analytics_%D8%AA%D8%A7_Tableau_%D9%88_Looker\" >\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647: \u0627\u0632 Google Analytics \u062a\u0627 Tableau \u0648 Looker<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D8%A7%D8%A8%D8%B2%D8%A7%D8%B1%D9%87%D8%A7%DB%8C_%D8%B4%D9%86%DB%8C%D8%AF%D9%86_%D8%B5%D8%AF%D8%A7%DB%8C_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C_Social_Listening_%D9%88_Voice_of_Customer\" >\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0634\u0646\u06cc\u062f\u0646 \u0635\u062f\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc: Social Listening \u0648 Voice of Customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D9%85%D9%87%D8%A7%D8%B1%D8%AA%E2%80%8C%D9%87%D8%A7%DB%8C_%DA%A9%D9%84%DB%8C%D8%AF%DB%8C_%DB%8C%DA%A9_%D8%AA%D8%AD%D9%84%DB%8C%D9%84%DA%AF%D8%B1_Insight\" >\u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u06cc\u06a9 \u062a\u062d\u0644\u06cc\u0644\u06af\u0631 Insight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%DA%86%D8%B1%D8%A7_%D8%AA%D8%AD%D9%84%DB%8C%D9%84%DA%AF%D8%B1_Insight_%C2%AB%D9%85%D9%81%D8%B3%D8%B1_%D8%AD%D9%82%DB%8C%D9%82%D8%AA%C2%BB_%D8%A7%D8%B3%D8%AA%D8%8C_%D9%86%D9%87_%D8%AA%D9%88%D9%84%DB%8C%D8%AF%DA%A9%D9%86%D9%86%D8%AF%D9%87_%DA%AF%D8%B2%D8%A7%D8%B1%D8%B4\" >\u0686\u0631\u0627 \u062a\u062d\u0644\u06cc\u0644\u06af\u0631 Insight \u00ab\u0645\u0641\u0633\u0631 \u062d\u0642\u06cc\u0642\u062a\u00bb \u0627\u0633\u062a\u060c \u0646\u0647 \u062a\u0648\u0644\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647 \u06af\u0632\u0627\u0631\u0634<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%DB%B8_%D8%A7%D8%B4%D8%AA%D8%A8%D8%A7%D9%87%D8%A7%D8%AA_%D9%85%D8%B1%DA%AF%D8%A8%D8%A7%D8%B1_%D9%88_%D8%AE%D8%B7%D8%A7%D9%87%D8%A7%DB%8C_%D8%B4%D9%86%D8%A7%D8%AE%D8%AA%DB%8C_%D8%AF%D8%B1_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_Insight\" >\u06f8. \u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0645\u0631\u06af\u0628\u0627\u0631 \u0648 \u062e\u0637\u0627\u0647\u0627\u06cc \u0634\u0646\u0627\u062e\u062a\u06cc \u062f\u0631 \u062a\u062d\u0644\u06cc\u0644 Insight<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D8%AE%D8%B7%D8%A7%D9%87%D8%A7%DB%8C_%D8%B1%D8%A7%DB%8C%D8%AC_%D8%AF%D8%B1_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%D8%AF%D8%A7%D8%AF%D9%87_Overfitting%D8%8C_Data_Dredging_%D9%88_%E2%80%A6\" >\u062e\u0637\u0627\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c \u062f\u0631 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647 (Overfitting\u060c Data Dredging \u0648 \u2026)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" 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href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%DA%86%DA%AF%D9%88%D9%86%D9%87_%D8%A7%DB%8C%D9%86_%D8%AE%D8%B7%D8%A7%D9%87%D8%A7_%D8%B1%D8%A7_%D9%BE%DB%8C%D8%B4_%D8%A7%D8%B2_%D8%AA%D8%B5%D9%85%DB%8C%D9%85%E2%80%8C%DA%AF%DB%8C%D8%B1%DB%8C_%D8%B4%D9%86%D8%A7%D8%B3%D8%A7%DB%8C%DB%8C_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\" >\u0686\u06af\u0648\u0646\u0647 \u0627\u06cc\u0646 \u062e\u0637\u0627\u0647\u0627 \u0631\u0627 \u067e\u06cc\u0634 \u0627\u0632 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u0645\u061f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%DB%B9_%D8%A8%DB%8C%D9%86%D8%B4_%DA%86%DA%AF%D9%88%D9%86%D9%87_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C_%D9%88_%D9%85%D8%AD%D8%B5%D9%88%D9%84_%D8%B1%D8%A7_%D9%85%D8%AA%D8%AD%D9%88%D9%84_%D9%85%DB%8C%E2%80%8C%DA%A9%D9%86%D8%AF%D8%9F\" >\u06f9. \u0628\u06cc\u0646\u0634 \u0686\u06af\u0648\u0646\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u0645\u062a\u062d\u0648\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D8%A8%DB%8C%D9%86%D8%B4_insight_%D8%AF%D8%B1_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C_%D9%BE%DB%8C%D8%A7%D9%85_%D8%AF%D8%B1%D8%B3%D8%AA%D8%8C_%D8%A8%D8%B1%D8%A7%DB%8C_%D9%85%D8%AE%D8%A7%D8%B7%D8%A8_%D8%AF%D8%B1%D8%B3%D8%AA\" >\u0628\u06cc\u0646\u0634 (insight) \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc: \u067e\u06cc\u0627\u0645 \u062f\u0631\u0633\u062a\u060c \u0628\u0631\u0627\u06cc \u0645\u062e\u0627\u0637\u0628 \u062f\u0631\u0633\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D8%A8%DB%8C%D9%86%D8%B4_%D8%AF%D8%B1_%D9%85%D8%AD%D8%B5%D9%88%D9%84_%DA%86%D9%87_%DA%86%DB%8C%D8%B2%DB%8C_%D8%B1%D8%A7_%D8%A8%D8%B3%D8%A7%D8%B2%DB%8C%D9%85%D8%8C_%D8%A7%D8%B5%D9%84%D8%A7%D8%AD_%DA%A9%D9%86%DB%8C%D9%85_%DB%8C%D8%A7_%D8%AD%D8%B0%D9%81_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\" >\u0628\u06cc\u0646\u0634 \u062f\u0631 \u0645\u062d\u0635\u0648\u0644: \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0631\u0627 \u0628\u0633\u0627\u0632\u06cc\u0645\u060c \u0627\u0635\u0644\u0627\u062d \u06a9\u0646\u06cc\u0645 \u06cc\u0627 \u062d\u0630\u0641 \u06a9\u0646\u06cc\u0645\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D8%A8%DB%8C%D9%86%D8%B4_%D8%AF%D8%B1_%D8%AA%D8%AC%D8%B1%D8%A8%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C_%D8%B4%D9%86%D8%A7%D8%B3%D8%A7%DB%8C%DB%8C_%D9%88_%D8%B1%D9%81%D8%B9_Pain_Point%D9%87%D8%A7\" >\u0628\u06cc\u0646\u0634 \u062f\u0631 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc: \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0631\u0641\u0639 Pain Point\u0647\u0627<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D9%86%D9%85%D9%88%D9%86%D9%87_%D9%88%D8%A7%D9%82%D8%B9%DB%8C_%D8%A7%D8%B2_%D8%AA%D8%BA%DB%8C%DB%8C%D8%B1_%D9%85%D8%B3%DB%8C%D8%B1_%DB%8C%DA%A9_%DA%A9%D9%85%D9%BE%DB%8C%D9%86_%D8%A8%D8%A7_%DB%8C%DA%A9_Insight_%D8%B3%D8%A7%D8%AF%D9%87\" >\u0646\u0645\u0648\u0646\u0647 \u0648\u0627\u0642\u0639\u06cc \u0627\u0632 \u062a\u063a\u06cc\u06cc\u0631 \u0645\u0633\u06cc\u0631 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0627 \u06cc\u06a9 Insight \u0633\u0627\u062f\u0647<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%DB%B1%DB%B0_%D9%86%D9%82%D8%B4_%D9%87%D9%88%D8%B4_%D9%85%D8%B5%D9%86%D9%88%D8%B9%DB%8C_%D8%AF%D8%B1_%D8%A7%D8%B3%D8%AA%D8%AE%D8%B1%D8%A7%D8%AC_%D8%A8%DB%8C%D9%86%D8%B4_%DB%8C%D8%A7_insight\" >\u06f1\u06f0. \u0646\u0642\u0634 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u062f\u0631 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0628\u06cc\u0646\u0634 \u06cc\u0627 insight<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D9%87%D9%88%D8%B4_%D9%85%D8%B5%D9%86%D9%88%D8%B9%DB%8C_%DA%86%DA%AF%D9%88%D9%86%D9%87_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%D8%AF%D8%A7%D8%AF%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A8%D8%B2%D8%B1%DA%AF_%D8%B1%D8%A7_%D8%AA%D8%B3%D8%B1%DB%8C%D8%B9_%D9%85%DB%8C%E2%80%8C%DA%A9%D9%86%D8%AF%D8%9F\" >\u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0686\u06af\u0648\u0646\u0647 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u0631\u0627 \u062a\u0633\u0631\u06cc\u0639 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85%E2%80%8C%D9%87%D8%A7%DB%8C%DB%8C_%DA%A9%D9%87_%D8%A7%D9%84%DA%AF%D9%88%D9%87%D8%A7%DB%8C_%D9%BE%D9%86%D9%87%D8%A7%D9%86_%D8%B1%D8%A7_%DA%A9%D8%B4%D9%81_%D9%85%DB%8C%E2%80%8C%DA%A9%D9%86%D9%86%D8%AF\" >\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0644\u06af\u0648\u0647\u0627\u06cc \u067e\u0646\u0647\u0627\u0646 \u0631\u0627 \u06a9\u0634\u0641 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D8%A2%DB%8C%D8%A7_AI_%D9%85%DB%8C%E2%80%8C%D8%AA%D9%88%D8%A7%D9%86%D8%AF_%D8%AC%D8%A7%DB%8C_%D8%AA%D8%AD%D9%84%DB%8C%D9%84%DA%AF%D8%B1_Insight_%D8%B1%D8%A7_%D8%A8%DA%AF%DB%8C%D8%B1%D8%AF%D8%9F\" >\u0622\u06cc\u0627 AI \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062c\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06af\u0631 Insight \u0631\u0627 \u0628\u06af\u06cc\u0631\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D8%A8%D9%87%D8%AA%D8%B1%DB%8C%D9%86_%D8%AA%D8%B1%DA%A9%DB%8C%D8%A8_%D8%AA%D8%B5%D9%85%DB%8C%D9%85%E2%80%8C%D8%B3%D8%A7%D8%B2%DB%8C_%D8%A8%D8%A7_%D8%A7%D9%86%D8%B3%D8%A7%D9%86_%D9%87%D9%88%D8%B4_%D9%85%D8%B5%D9%86%D9%88%D8%B9%DB%8C\" >\u0628\u0647\u062a\u0631\u06cc\u0646 \u062a\u0631\u06a9\u06cc\u0628: \u062a\u0635\u0645\u06cc\u0645\u200c\u0633\u0627\u0632\u06cc \u0628\u0627 \u0627\u0646\u0633\u0627\u0646 + \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%DB%B1%DB%B1_Social_Listening%D8%9B_%D8%B5%D8%AF%D8%A7%DB%8C_%D9%88%D8%A7%D9%82%D8%B9%DB%8C_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C_%D9%88_%D9%85%D9%86%D8%A8%D8%B9_%D8%B7%D9%84%D8%A7%DB%8C%DB%8C_Insight_%D8%AF%D8%B1_%D8%A7%DB%8C%D8%B1%D8%A7%D9%86\" >\u06f1\u06f1. Social Listening\u061b \u0635\u062f\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0645\u0634\u062a\u0631\u06cc \u0648 \u0645\u0646\u0628\u0639 \u0637\u0644\u0627\u06cc\u06cc Insight \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"\/blog\/social-listening\/1520\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%af%d8%a7%d8%af%d9%87-%d8%b1%d8%a7-%d8%a8%d9%87-%d8%a8%db%8c%d9%86%d8%b4-%d8%aa%d8%a8%d8%af%db%8c%d9%84-%da%a9%d9%86%db%8c%d9%85\/#%D8%AC%D9%85%D8%B9%D8%A8%D9%86%D8%AF%DB%8C\" >\u062c\u0645\u0639\u0628\u0646\u062f\u06cc<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%DB%B1_%D8%AF%D8%A7%D8%AF%D9%87_%DB%8C%D8%A7_%D8%A8%DB%8C%D9%86%D8%B4%D8%9F_%D9%86%D9%82%D8%B7%D9%87_%D8%B4%D8%B1%D9%88%D8%B9_%D8%AA%D8%B5%D9%85%DB%8C%D9%85%E2%80%8C%DA%AF%DB%8C%D8%B1%DB%8C_%D9%87%D9%88%D8%B4%D9%85%D9%86%D8%AF%D8%A7%D9%86%D9%87\"><\/span><strong>\u06f1<\/strong><strong>. 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class=\"ez-toc-section\" id=\"%D8%AA%D9%81%D8%A7%D9%88%D8%AA_%D8%A8%D9%86%DB%8C%D8%A7%D8%AF%DB%8C%D9%86_%C2%AB%D8%AF%D8%A7%D8%B4%D8%AA%D9%86_%D8%AF%D8%A7%D8%AF%D9%87%C2%BB_%D8%A8%D8%A7_%C2%AB%D9%81%D9%87%D9%85%DB%8C%D8%AF%D9%86_%D8%AD%D9%82%DB%8C%D9%82%D8%AA_%D9%BE%D8%B4%D8%AA_%D8%AF%D8%A7%D8%AF%D9%87%C2%BB\"><\/span><strong>\u062a\u0641\u0627\u0648\u062a \u0628\u0646\u06cc\u0627\u062f\u06cc\u0646 \u00ab\u062f\u0627\u0634\u062a\u0646 \u062f\u0627\u062f\u0647\u00bb \u0628\u0627 \u00ab\u0641\u0647\u0645\u06cc\u062f\u0646 \u062d\u0642\u06cc\u0642\u062a \u067e\u0634\u062a \u062f\u0627\u062f\u0647\u00bb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062f\u0627\u062f\u0647 \u0635\u0631\u0641\u0627\u064b \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u0627\u0639\u062f\u0627\u062f\u060c \u0631\u0641\u062a\u0627\u0631\u0647\u0627 \u0648 \u0631\u0648\u06cc\u062f\u0627\u062f\u0647\u0627\u0633\u062a\u061b \u0627\u0645\u0627 \u062d\u0642\u06cc\u0642\u062a 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https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/data-vs-1536x772.jpg 1536w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/data-vs-2048x1030.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DA%86%D8%B1%D8%A7_%D9%87%D9%85%D9%87_%DA%A9%D8%B3%D8%A8%E2%80%8C%D9%88%DA%A9%D8%A7%D8%B1%D9%87%D8%A7_%D8%AF%D8%A7%D8%AF%D9%87_%D8%AF%D8%A7%D8%B1%D9%86%D8%AF%D8%8C_%D8%A7%D9%85%D8%A7_%D9%81%D9%82%D8%B7_%D8%A8%D8%B9%D8%B6%DB%8C%E2%80%8C%D9%87%D8%A7_%D9%85%D9%88%D9%81%D9%82%E2%80%8C%D8%A7%D9%86%D8%AF%D8%9F\"><\/span><strong>\u0686\u0631\u0627 \u0647\u0645\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u062f\u0627\u062f\u0647 \u062f\u0627\u0631\u0646\u062f\u060c \u0627\u0645\u0627 \u0641\u0642\u0637 \u0628\u0639\u0636\u06cc\u200c\u0647\u0627 \u0645\u0648\u0641\u0642\u200c\u0627\u0646\u062f\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062f\u0644\u06cc\u0644 \u0627\u0635\u0644\u06cc \u0627\u06cc\u0646 \u062a\u0641\u0627\u0648\u062a\u060c \u0646\u0628\u0648\u062f \u0646\u06af\u0627\u0647 \u062a\u062d\u0644\u06cc\u0644\u06cc \u0648 \u0647\u062f\u0641\u0645\u0646\u062f \u0628\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u0633\u062a. \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0646\u0627\u0645\u0648\u0641\u0642 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062f\u0627\u062f\u0647 \u0631\u0627 \u0630\u062e\u06cc\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0627\u0645\u0627 \u0633\u0624\u0627\u0644 \u062f\u0631\u0633\u062a\u06cc \u0627\u0632 \u0622\u0646 \u0646\u0645\u06cc\u200c\u067e\u0631\u0633\u0646\u062f. \u062f\u0631 \u0645\u0642\u0627\u0628\u0644\u060c \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0645\u0648\u0641\u0642 \u0642\u0628\u0644 \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc\u200c\u062f\u0627\u0646\u0646\u062f \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0686\u0647 \u067e\u0627\u0633\u062e\u06cc \u0647\u0633\u062a\u0646\u062f \u0648 \u062f\u0627\u062f\u0647 \u0631\u0627 \u062f\u0631 \u062e\u062f\u0645\u062a \u062a\u0635\u0645\u06cc\u0645\u200c\u0633\u0627\u0632\u06cc \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f\u060c \u0646\u0647 \u0635\u0631\u0641\u0627\u064b \u06af\u0632\u0627\u0631\u0634\u200c\u0633\u0627\u0632\u06cc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insight_%DA%86%DB%8C%D8%B3%D8%AA_%D9%88_%DA%86%D8%B1%D8%A7_%D8%A8%D9%87_%D9%85%D9%87%D9%85%E2%80%8C%D8%AA%D8%B1%DB%8C%D9%86_%D8%AF%D8%A7%D8%B1%D8%A7%DB%8C%DB%8C_%D8%B1%D9%82%D8%A7%D8%A8%D8%AA%DB%8C_%D8%AA%D8%A8%D8%AF%DB%8C%D9%84_%D8%B4%D8%AF%D9%87_%D8%A7%D8%B3%D8%AA%D8%9F\"><\/span><strong>Insight <\/strong><strong>\u0686\u06cc\u0633\u062a \u0648 \u0686\u0631\u0627 \u0628\u0647 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u062f\u0627\u0631\u0627\u06cc\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Insight \u0628\u06cc\u0646\u0634\u06cc \u0639\u0645\u06cc\u0642 \u0648 \u0642\u0627\u0628\u0644 \u0627\u0642\u062f\u0627\u0645 \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u062f\u0644 \u062f\u0627\u062f\u0647 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0631 \u062a\u0635\u0645\u06cc\u0645 \u0627\u062b\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f. \u0628\u0631\u062e\u0644\u0627\u0641 \u06af\u0632\u0627\u0631\u0634\u060c Insight \u0641\u0642\u0637 \u062a\u0648\u0635\u06cc\u0641 \u0648\u0636\u0639\u06cc\u062a \u0646\u06cc\u0633\u062a\u061b \u0628\u0644\u06a9\u0647 \u0645\u0633\u06cc\u0631 \u062d\u0631\u06a9\u062a \u0631\u0627 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc \u06a9\u0647 \u0631\u0642\u0628\u0627 \u062a\u0642\u0631\u06cc\u0628\u0627\u064b \u0628\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u0627\u0628\u0647 \u062f\u0633\u062a\u0631\u0633\u06cc \u062f\u0627\u0631\u0646\u062f\u060c \u0627\u06cc\u0646 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u062f\u0631 \u0627\u0633\u062a\u062e\u0631\u0627\u062c Insight \u0627\u0633\u062a \u06a9\u0647 \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0631\u0627 \u0627\u0632 \u062f\u06cc\u06af\u0631\u0627\u0646 \u0645\u062a\u0645\u0627\u06cc\u0632 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p><strong>\u06f2<\/strong><strong>. <\/strong><strong>\u0686\u0631\u0627 \u062f\u0627\u0634\u062a\u0646 \u062f\u0627\u062f\u0647 \u06a9\u0627\u0641\u06cc \u0646\u06cc\u0633\u062a\u061f (\u0686\u0627\u0644\u0634 \u0631\u0627\u06cc\u062c \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u06cc\u0631\u0627\u0646\u06cc)<\/strong><\/p>\n<p>\u062f\u0631 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u06cc\u0631\u0627\u0646\u06cc\u060c \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647 \u0628\u0647 \u06cc\u06a9 \u0639\u0627\u062f\u062a \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a\u061b \u0627\u0645\u0627 \u0641\u0642\u0637 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u06a9\u0627\u0641\u06cc \u0646\u06cc\u0633\u062a. \u062f\u0627\u0634\u062a\u0646 \u062f\u0627\u062f\u0647 \u0628\u062f\u0648\u0646 \u062a\u062d\u0644\u06cc\u0644 \u0648 \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc \u0645\u0634\u062e\u0635\u060c \u0634\u0628\u06cc\u0647 \u062f\u0627\u0634\u062a\u0646 \u0646\u0642\u0634\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0647\u06cc\u0686 \u0645\u0633\u06cc\u0631 \u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f\u06cc \u0631\u0648\u06cc \u0622\u0646 \u0645\u0634\u062e\u0635 \u0646\u0634\u062f\u0647 \u0628\u0627\u0634\u062f. \u062f\u0627\u062f\u0647 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0628\u06cc\u0646\u0634 \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u062f \u0645\u0633\u06cc\u0631 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0631\u0627 \u0631\u0648\u0634\u0646 \u06a9\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DA%86%D8%B1%D8%A7_%D8%A8%DB%8C%D8%B4_%D8%A7%D8%B2_%DB%B8%DB%B0%D9%AA_%D8%AF%D8%A7%D8%AF%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%AC%D9%85%D8%B9%E2%80%8C%D8%A2%D9%88%D8%B1%DB%8C%E2%80%8C%D8%B4%D8%AF%D9%87_%D9%87%D8%B1%DA%AF%D8%B2_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D9%86%D9%85%DB%8C%E2%80%8C%D8%B4%D9%88%D9%86%D8%AF%D8%9F\"><\/span><strong>\u0686\u0631\u0627 \u0628\u06cc\u0634 \u0627\u0632 <\/strong><strong>\u06f8\u06f0<\/strong><strong>\u066a<\/strong><strong> \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc\u200c\u0634\u062f\u0647 \u0647\u0631\u06af\u0632 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0628\u062f\u0648\u0646 \u0647\u062f\u0641 \u0645\u0634\u062e\u0635\u060c \u062d\u062c\u0645 \u0639\u0638\u06cc\u0645\u06cc \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u0630\u062e\u06cc\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0627\u063a\u0644\u0628 \u067e\u0631\u0627\u06a9\u0646\u062f\u0647\u060c \u0646\u0627\u0642\u0635 \u06cc\u0627 \u063a\u06cc\u0631\u0645\u0631\u062a\u0628\u0637 \u0647\u0633\u062a\u0646\u062f \u0648 \u0628\u062f\u0648\u0646 \u0686\u0627\u0631\u0686\u0648\u0628 \u062a\u062d\u0644\u06cc\u0644\u06cc \u0642\u0627\u0628\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u06cc\u0633\u062a\u0646\u062f. \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647\u060c \u0628\u06cc\u0634\u062a\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc\u200c\u0634\u062f\u0647 \u0628\u0647 \u0641\u0627\u06cc\u0644\u200c\u0647\u0627 \u0648 \u062f\u06cc\u062a\u0627\u0628\u06cc\u0633\u200c\u0647\u0627 \u0645\u062d\u062f\u0648\u062f \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0647\u06cc\u0686 \u062a\u0627\u062b\u06cc\u0631\u06cc \u0628\u0631 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc\u200c\u0647\u0627 \u0646\u062f\u0627\u0631\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%87%D8%B2%DB%8C%D9%86%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C_%D9%BE%D9%86%D9%87%D8%A7%D9%86_%D8%AC%D9%85%D8%B9%E2%80%8C%D8%A2%D9%88%D8%B1%DB%8C_%D8%AF%D8%A7%D8%AF%D9%87_%D8%A8%D8%AF%D9%88%D9%86_%D8%B3%D8%A4%D8%A7%D9%84_%D9%88_%D9%87%D8%AF%D9%81\"><\/span><strong>\u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u067e\u0646\u0647\u0627\u0646 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647 \u0628\u062f\u0648\u0646 \u0633\u0624\u0627\u0644 \u0648 \u0647\u062f\u0641<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647 \u0628\u06cc\u200c\u0647\u062f\u0641 \u0646\u0647 \u062a\u0646\u0647\u0627 \u0645\u0646\u0627\u0628\u0639 \u0645\u0627\u0644\u06cc \u0648 \u0627\u0646\u0633\u0627\u0646\u06cc \u0631\u0627 \u0647\u062f\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u0628\u0644\u06a9\u0647 \u0632\u0645\u0627\u0646 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0645\u062f\u06cc\u0631\u0627\u0646 \u0631\u0627 \u0646\u06cc\u0632 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f. \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0631\u0627\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0628\u06cc\u200c\u0627\u062b\u0631\u060c \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631 \u0648 \u062a\u06cc\u0645 \u062a\u062d\u0644\u06cc\u0644\u06af\u0631 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0647\u0646\u062f\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0646\u062a\u06cc\u062c\u0647 \u0645\u0644\u0645\u0648\u0633\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u0646\u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u067e\u0646\u0647\u0627\u0646 \u06af\u0627\u0647\u06cc \u062d\u062a\u06cc \u0627\u0632 \u0647\u0632\u06cc\u0646\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0633\u062a.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u06f3. Insight<\/strong> <strong>\u0648\u0627\u0642\u0639\u06cc \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u062a\u0641\u0627\u0648\u062a\u06cc \u0628\u0627 \u06af\u0632\u0627\u0631\u0634\u200c\u06af\u06cc\u0631\u06cc \u062f\u0627\u0631\u062f\u061f<\/strong><\/h2>\n<p>Insight \u00a0\u0648\u0627\u0642\u0639\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u0627\u0639\u062f\u0627\u062f \u0648 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u0645\u0639\u0645\u0648\u0644\u06cc \u0627\u0633\u062a \u0648 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u062a\u0628\u062f\u06cc\u0644 \u062f\u0627\u062f\u0647 \u0628\u0647 \u062a\u0635\u0645\u06cc\u0645 \u0639\u0645\u0644\u06cc \u0631\u0627 \u062f\u0627\u0631\u062f. \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u062f\u0627\u062f\u0647 \u0648 \u06af\u0632\u0627\u0631\u0634 \u0648\u0636\u0639\u06cc\u062a \u0641\u0639\u0644\u06cc \u06cc\u0627 \u06af\u0630\u0634\u062a\u0647 \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f\u060c Insight \u00a0\u0686\u0631\u0627\u06cc\u06cc \u0631\u062e\u062f\u0627\u062f\u0647\u0627 \u0648 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634 \u0631\u0648 \u0631\u0627 \u0622\u0634\u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u062f\u0631 \u0648\u0627\u0642\u0639\u060c Insight \u00a0\u0645\u0633\u06cc\u0631 \u062d\u0631\u06a9\u062a \u0633\u0627\u0632\u0645\u0627\u0646 \u0631\u0627 \u0631\u0648\u0634\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0631\u0627 \u0647\u062f\u0641\u0645\u0646\u062f \u0645\u06cc\u200c\u0633\u0627\u0632\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DA%AF%D8%B2%D8%A7%D8%B1%D8%B4_Reporting_%D8%AF%D9%82%DB%8C%D9%82%D8%A7%D9%8B_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span><strong>\u06af\u0632\u0627\u0631\u0634<\/strong><strong> (Reporting) <\/strong><strong>\u062f\u0642\u06cc\u0642\u0627\u064b \u0686\u06cc\u0633\u062a\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627 \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc\u200c\u0634\u062f\u0647 \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u062c\u062f\u0627\u0648\u0644\u060c \u0646\u0645\u0648\u062f\u0627\u0631 \u0648 \u0622\u0645\u0627\u0631 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0622\u0646\u200c\u0647\u0627 \u0648\u0636\u0639\u06cc\u062a \u06af\u0630\u0634\u062a\u0647 \u06cc\u0627 \u0641\u0639\u0644\u06cc \u0631\u0627 \u062a\u0648\u0635\u06cc\u0641 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0628\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u062a\u0635\u0648\u06cc\u0631\u06cc \u0627\u0632 \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u0632\u0645\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. \u0628\u0627 \u0627\u06cc\u0646 \u062d\u0627\u0644\u060c \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062a\u062d\u0644\u06cc\u0644 \u0639\u0645\u06cc\u0642 \u0648 \u0631\u0627\u0647\u06a9\u0627\u0631 \u0645\u0634\u062e\u0635 \u0628\u0631\u0627\u06cc \u0627\u0642\u062f\u0627\u0645 \u0627\u0631\u0627\u0626\u0647 \u0646\u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0641\u0642\u0637 \u0628\u0647 \u00ab\u0686\u0647 \u0627\u062a\u0641\u0627\u0642\u06cc \u0627\u0641\u062a\u0627\u062f\u0647\u00bb \u067e\u0627\u0633\u062e \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1613 aligncenter\" src=\"https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/reporting-vs.-data-300x151.jpg\" alt=\"\u062a\u0641\u0627\u0648\u062a \u062f\u0627\u062f\u0647 \u0648 \u06af\u0632\u0627\u0631\u0634\" width=\"300\" height=\"151\" title=\"\" srcset=\"https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/reporting-vs.-data-300x151.jpg 300w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/reporting-vs.-data-1024x515.jpg 1024w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/reporting-vs.-data-768x386.jpg 768w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/reporting-vs.-data-1536x772.jpg 1536w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/reporting-vs.-data-2048x1030.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insight_%DA%86%D9%87_%D9%88%DB%8C%DA%98%DA%AF%DB%8C%E2%80%8C%D9%87%D8%A7%DB%8C%DB%8C_%D8%AF%D8%A7%D8%B1%D8%AF_%DA%A9%D9%87_%DA%AF%D8%B2%D8%A7%D8%B1%D8%B4_%D9%86%D8%AF%D8%A7%D8%B1%D8%AF%D8%9F\"><\/span><strong>Insight <\/strong><strong>\u00a0\u0686\u0647 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc\u06cc \u062f\u0627\u0631\u062f \u06a9\u0647 \u06af\u0632\u0627\u0631\u0634 \u0646\u062f\u0627\u0631\u062f\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Insight \u00a0\u0634\u0627\u0645\u0644 \u062a\u0641\u0633\u06cc\u0631 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u060c \u0634\u0646\u0627\u062e\u062a \u0627\u0644\u06af\u0648\u0647\u0627 \u0648 \u0627\u0631\u0627\u0626\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0628\u0631\u0627\u06cc \u0627\u0642\u062f\u0627\u0645 \u0627\u0633\u062a. \u0628\u0631\u062e\u0644\u0627\u0641 \u06af\u0632\u0627\u0631\u0634\u060c Insight \u0628\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u0646\u062f\u0647 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u0686\u0647 \u06a9\u0627\u0631\u06cc \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u062f \u06cc\u0627 \u0686\u0647 \u0641\u0631\u0635\u062a\u06cc \u0627\u0632 \u062f\u0633\u062a \u0631\u0641\u062a\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f Insight \u0646\u0647 \u0641\u0642\u0637 \u062a\u0635\u0648\u06cc\u0631\u06af\u0631\u060c \u0628\u0644\u06a9\u0647 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0639\u0645\u0644\u06cc \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0627\u0634\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DA%86%D8%B1%D8%A7_%DA%AF%D8%B2%D8%A7%D8%B1%D8%B4%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%AF%D9%82%DB%8C%D9%82_%D9%88_%D8%B2%DB%8C%D8%A8%D8%A7%D8%8C_%D9%87%D9%85%DB%8C%D8%B4%D9%87_%D8%AA%D8%B5%D9%85%DB%8C%D9%85%E2%80%8C%D8%B3%D8%A7%D8%B2_%D9%86%DB%8C%D8%B3%D8%AA%D9%86%D8%AF%D8%9F\"><\/span><strong>\u0686\u0631\u0627 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642 \u0648 \u0632\u06cc\u0628\u0627\u060c \u0647\u0645\u06cc\u0634\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u0633\u0627\u0632 \u0646\u06cc\u0633\u062a\u0646\u062f\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0632\u06cc\u0628\u0627\u06cc\u06cc \u0648 \u062f\u0642\u062a \u0638\u0627\u0647\u0631\u06cc \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0636\u0645\u06cc\u0646\u200c\u06a9\u0646\u0646\u062f\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u062f\u0631\u0633\u062a \u0628\u0627\u0634\u062f\u060c \u0632\u06cc\u0631\u0627 \u0627\u063a\u0644\u0628 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u0633\u062a \u0648 \u0646\u0647 \u0628\u0631 \u0645\u0639\u0646\u0627 \u0648 \u0627\u0644\u06af\u0648\u0647\u0627\u06cc \u067e\u0646\u0647\u0627\u0646. \u0628\u062f\u0648\u0646 \u062a\u062d\u0644\u06cc\u0644 \u0639\u0645\u06cc\u0642 \u0648 \u062a\u0641\u0633\u06cc\u0631 \u0647\u0648\u0634\u0645\u0646\u062f\u060c \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627 \u0641\u0642\u0637 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u0648 \u0645\u062f\u06cc\u0631 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0631 \u0627\u0633\u0627\u0633 \u0628\u0631\u062f\u0627\u0634\u062a \u0633\u0637\u062d\u06cc \u062a\u0635\u0645\u06cc\u0645 \u0627\u0634\u062a\u0628\u0627\u0647 \u0628\u06af\u06cc\u0631\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insight_%D8%AE%D9%88%D8%A8_%DA%86%DA%AF%D9%88%D9%86%D9%87_%D9%85%D8%B3%DB%8C%D8%B1_%D8%AA%D8%B5%D9%85%DB%8C%D9%85_%D8%B1%D8%A7_%D8%AA%D8%BA%DB%8C%DB%8C%D8%B1_%D9%85%DB%8C%E2%80%8C%D8%AF%D9%87%D8%AF%D8%9F\"><\/span><strong>Insight <\/strong><strong>\u00a0\u062e\u0648\u0628 \u0686\u06af\u0648\u0646\u0647 \u0645\u0633\u06cc\u0631 \u062a\u0635\u0645\u06cc\u0645 \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u06cc\u06a9 Insight \u0648\u0627\u0642\u0639\u06cc \u0646\u0647 \u062a\u0646\u0647\u0627 \u0648\u0636\u0639\u06cc\u062a \u0645\u0648\u062c\u0648\u062f \u0631\u0627 \u0631\u0648\u0634\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0628\u0644\u06a9\u0647 \u0645\u0633\u06cc\u0631 \u0639\u0645\u0644\u06cc \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0647\u062f\u0641 \u0645\u0634\u062e\u0635 \u0631\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u06cc\u0646 \u0628\u06cc\u0646\u0634 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u062f \u0648 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u0646\u062f\u0647 \u0631\u0627 \u0627\u0632 \u062d\u062f\u0633 \u0648 \u06af\u0645\u0627\u0646 \u0628\u0647 \u0627\u0642\u062f\u0627\u0645 \u0647\u062f\u0641\u0645\u0646\u062f \u0645\u0646\u062a\u0642\u0644 \u0646\u0645\u0627\u06cc\u062f. Insight\u060c \u0642\u0644\u0628 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0627\u0633\u062a.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%DB%B4_%D9%85%D8%B3%DB%8C%D8%B1_%D8%AA%D8%A8%D8%AF%DB%8C%D9%84_%D8%AF%D8%A7%D8%AF%D9%87_%D8%A8%D9%87_Insight%D8%9B_%D8%A7%D8%B2_%D8%AF%D8%A7%D8%AF%D9%87_%D8%AE%D8%A7%D9%85_%D8%AA%D8%A7_%D8%AA%D8%B5%D9%85%DB%8C%D9%85_%D9%82%D8%A7%D8%A8%D9%84%E2%80%8C%D8%A7%D9%82%D8%AF%D8%A7%D9%85\"><\/span><strong>\u06f4<\/strong><strong>. <\/strong><strong>\u0645\u0633\u06cc\u0631 \u062a\u0628\u062f\u06cc\u0644 \u062f\u0627\u062f\u0647 \u0628\u0647<\/strong><strong> Insight<\/strong><strong>\u061b \u0627\u0632 \u062f\u0627\u062f\u0647 \u062e\u0627\u0645 \u062a\u0627 \u062a\u0635\u0645\u06cc\u0645 \u0642\u0627\u0628\u0644\u200c\u0627\u0642\u062f\u0627\u0645<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062a\u0628\u062f\u06cc\u0644 \u062f\u0627\u062f\u0647 \u0628\u0647 Insight\u060c \u0641\u0631\u0627\u06cc\u0646\u062f\u06cc \u0686\u0646\u062f\u0645\u0631\u062d\u0644\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0627\u0648\u0644\u06cc\u0647 \u062f\u0627\u062f\u0647 \u0622\u063a\u0627\u0632 \u0648 \u062a\u0627 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0639\u0645\u0644\u06cc \u0627\u062f\u0627\u0645\u0647 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f. \u0627\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u067e\u0631\u0627\u06a9\u0646\u062f\u0647 \u0648 \u062e\u0627\u0645 \u0631\u0627 \u0628\u0647 \u0628\u06cc\u0646\u0634\u06cc \u0642\u0627\u0628\u0644 \u0627\u062c\u0631\u0627 \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u062f \u06a9\u0647 \u0628\u0631 \u0639\u0645\u0644\u06a9\u0631\u062f \u0648\u0627\u0642\u0639\u06cc \u0627\u062b\u0631\u06af\u0630\u0627\u0631 \u0628\u0627\u0634\u062f. \u0628\u062f\u0648\u0646 \u0631\u0639\u0627\u06cc\u062a \u0627\u06cc\u0646 \u0645\u0631\u0627\u062d\u0644\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u062a\u0646\u0647\u0627 \u0627\u0646\u0628\u0627\u0634\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0627\u0631\u0632\u0634 \u0639\u0645\u0644\u06cc \u067e\u06cc\u062f\u0627 \u0646\u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%B1%D8%AD%D9%84%D9%87_%D8%A7%D9%88%D9%84_%D8%AC%D9%85%D8%B9%E2%80%8C%D8%A2%D9%88%D8%B1%DB%8C_%D8%AF%D8%A7%D8%AF%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%AF%D8%B1%D8%B3%D8%AA%D8%8C_%D9%86%D9%87_%D8%B5%D8%B1%D9%81%D8%A7%D9%8B_%D8%AF%D8%A7%D8%AF%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A8%DB%8C%D8%B4%D8%AA%D8%B1\"><\/span><strong>\u0645\u0631\u062d\u0644\u0647 \u0627\u0648\u0644: \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062f\u0631\u0633\u062a\u060c \u0646\u0647 \u0635\u0631\u0641\u0627\u064b \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647 \u0628\u0627\u06cc\u062f \u0647\u062f\u0641\u0645\u0646\u062f \u0648 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0633\u0624\u0627\u0644 \u06cc\u0627 \u0645\u0633\u0626\u0644\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0628\u0627\u0634\u062f. \u062a\u0645\u0631\u06a9\u0632 \u0635\u0631\u0641 \u0628\u0631 \u062d\u062c\u0645 \u062f\u0627\u062f\u0647\u060c \u0628\u0627\u0639\u062b \u067e\u06cc\u0686\u06cc\u062f\u06af\u06cc \u0648 \u0627\u062a\u0644\u0627\u0641 \u0645\u0646\u0627\u0628\u0639 \u0645\u06cc\u200c\u0634\u0648\u062f. \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062f\u0631\u0633\u062a \u0622\u0646\u200c\u0647\u0627\u06cc\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0627\u0644\u0627\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0627 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0648 \u0642\u0627\u0628\u0644\u06cc\u062a \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u0631\u0646\u062f \u0648 \u0645\u0633\u06cc\u0631 \u0627\u0633\u062a\u062e\u0631\u0627\u062c Insight \u0631\u0627 \u0647\u0645\u0648\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%B1%D8%AD%D9%84%D9%87_%D8%AF%D9%88%D9%85_%D8%AA%D9%85%DB%8C%D8%B2%D8%B3%D8%A7%D8%B2%DB%8C%D8%8C_%D8%B7%D8%A8%D9%82%D9%87%E2%80%8C%D8%A8%D9%86%D8%AF%DB%8C_%D9%88_%DB%8C%DA%A9%D9%BE%D8%A7%D8%B1%DA%86%D9%87%E2%80%8C%D8%B3%D8%A7%D8%B2%DB%8C_%D8%AF%D8%A7%D8%AF%D9%87%E2%80%8C%D9%87%D8%A7\"><\/span><strong>\u0645\u0631\u062d\u0644\u0647 \u062f\u0648\u0645: \u062a\u0645\u06cc\u0632\u0633\u0627\u0632\u06cc\u060c \u0637\u0628\u0642\u0647\u200c\u0628\u0646\u062f\u06cc \u0648 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u200c\u0633\u0627\u0632\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u067e\u0633 \u0627\u0632 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0646\u0627\u0642\u0635\u060c \u067e\u0631\u0627\u06a9\u0646\u062f\u0647 \u06cc\u0627 \u0646\u0627\u0633\u0627\u0632\u06af\u0627\u0631 \u0647\u0633\u062a\u0646\u062f. \u062a\u0645\u06cc\u0632\u0633\u0627\u0632\u06cc \u0634\u0627\u0645\u0644 \u062d\u0630\u0641 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0627\u0634\u062a\u0628\u0627\u0647\u060c \u067e\u0631 \u06a9\u0631\u062f\u0646 \u0646\u0642\u0627\u0637 \u062e\u0627\u0644\u06cc \u0648 \u0627\u0635\u0644\u0627\u062d \u0646\u0627\u0633\u0627\u0632\u06af\u0627\u0631\u06cc\u200c\u0647\u0627\u0633\u062a. \u0637\u0628\u0642\u0647\u200c\u0628\u0646\u062f\u06cc \u0648 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u200c\u0633\u0627\u0632\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u0647 \u062a\u062d\u0644\u06cc\u0644\u06af\u0631 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u0627\u0644\u06af\u0648\u0647\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u0645\u0634\u0627\u0647\u062f\u0647 \u0648 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631 \u0642\u0627\u0644\u0628 \u0642\u0627\u0628\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0622\u0645\u0627\u062f\u0647 \u06a9\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%B1%D8%AD%D9%84%D9%87_%D8%B3%D9%88%D9%85_%D8%AA%D8%AD%D9%84%DB%8C%D9%84%D8%8C_%D9%85%D9%82%D8%A7%DB%8C%D8%B3%D9%87_%D9%88_%D8%A7%D9%84%DA%AF%D9%88%DB%8C%D8%A7%D8%A8%DB%8C\"><\/span><strong>\u0645\u0631\u062d\u0644\u0647 \u0633\u0648\u0645: \u062a\u062d\u0644\u06cc\u0644\u060c \u0645\u0642\u0627\u06cc\u0633\u0647 \u0648 \u0627\u0644\u06af\u0648\u06cc\u0627\u0628\u06cc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u062f\u0642\u06cc\u0642 \u0648 \u0645\u0642\u0627\u06cc\u0633\u0647\u200c\u0627\u06cc \u0645\u06cc\u200c\u0631\u0633\u0646\u062f \u062a\u0627 \u0627\u0644\u06af\u0648\u0647\u0627 \u0648 \u0631\u0648\u0646\u062f\u0647\u0627\u06cc \u067e\u0646\u0647\u0627\u0646 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0634\u0648\u0646\u062f. \u062a\u062d\u0644\u06cc\u0644 \u0622\u0645\u0627\u0631\u06cc\u060c \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 \u06af\u0630\u0634\u062a\u0647 \u06cc\u0627 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0645\u0639\u06cc\u0627\u0631 \u0648 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0631\u0641\u062a\u0627\u0631\u0647\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u0634\u0648\u0646\u062f\u0647 \u0628\u0647 \u06a9\u0634\u0641 \u0628\u06cc\u0646\u0634\u200c\u0647\u0627\u06cc \u0627\u0648\u0644\u06cc\u0647 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0647\u062f\u0641 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0627\u0632 \u062d\u0627\u0644\u062a \u062e\u0627\u0645 \u0648 \u0646\u0627\u0645\u0631\u062a\u0628 \u0628\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0642\u0627\u0628\u0644 \u062a\u0641\u0633\u06cc\u0631 \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%B1%D8%AD%D9%84%D9%87_%DA%86%D9%87%D8%A7%D8%B1%D9%85_%D8%AA%D8%A8%D8%AF%DB%8C%D9%84_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%D8%A8%D9%87_Insight_%D9%82%D8%A7%D8%A8%D9%84_%D8%A7%D9%82%D8%AF%D8%A7%D9%85_Actionable_Insight\"><\/span><strong>\u0645\u0631\u062d\u0644\u0647 \u0686\u0647\u0627\u0631\u0645: \u062a\u0628\u062f\u06cc\u0644 \u062a\u062d\u0644\u06cc\u0644 \u0628\u0647<\/strong><strong> Insight <\/strong><strong>\u0642\u0627\u0628\u0644 \u0627\u0642\u062f\u0627\u0645<\/strong><strong> (Actionable Insight)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062a\u062d\u0644\u06cc\u0644\u200c\u0647\u0627 \u0632\u0645\u0627\u0646\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0628\u0627\u0634\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647\u060c \u062a\u062d\u0644\u06cc\u0644\u200c\u0647\u0627 \u0628\u0647 Insight \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u061b \u0628\u06cc\u0646\u0634\u06cc \u06a9\u0647 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0686\u0647 \u0627\u0642\u062f\u0627\u0645\u06cc \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u062f\u060c \u0686\u0647 \u0641\u0631\u0635\u062a\u06cc \u0631\u0627 \u0646\u0628\u0627\u06cc\u062f \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f \u0648 \u0686\u0647 \u0631\u06cc\u0633\u06a9\u06cc \u0628\u0627\u06cc\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a \u0634\u0648\u062f. Insight \u0642\u0627\u0628\u0644 \u0627\u0642\u062f\u0627\u0645\u060c \u0645\u0631\u0632 \u0628\u06cc\u0646 \u062f\u0627\u062f\u0647 \u0648 \u062a\u0635\u0645\u06cc\u0645 \u0648\u0627\u0642\u0639\u06cc \u0627\u0633\u062a.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%B1%D8%AD%D9%84%D9%87_%D9%BE%D9%86%D8%AC%D9%85_%D8%A7%D8%B9%D8%AA%D8%A8%D8%A7%D8%B1%D8%B3%D9%86%D8%AC%DB%8C_Insight_%D9%BE%DB%8C%D8%B4_%D8%A7%D8%B2_%D8%AA%D8%B5%D9%85%DB%8C%D9%85%E2%80%8C%DA%AF%DB%8C%D8%B1%DB%8C\"><\/span><strong>\u0645\u0631\u062d\u0644\u0647 \u067e\u0646\u062c\u0645: \u0627\u0639\u062a\u0628\u0627\u0631\u0633\u0646\u062c\u06cc<\/strong><strong> Insight <\/strong><strong>\u067e\u06cc\u0634 \u0627\u0632 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u067e\u06cc\u0634 \u0627\u0632 \u0627\u0639\u0645\u0627\u0644 Insight \u062f\u0631 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc\u060c \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a \u0622\u0646 \u0631\u0627 \u0627\u0639\u062a\u0628\u0627\u0631\u0633\u0646\u062c\u06cc \u06a9\u0646\u06cc\u0645. \u0627\u06cc\u0646 \u0634\u0627\u0645\u0644 \u0628\u0631\u0631\u0633\u06cc \u0635\u062d\u062a \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u060c \u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u0634\u0631\u0627\u06cc\u0637 \u0648\u0627\u0642\u0639\u06cc \u0628\u0627\u0632\u0627\u0631 \u0648 \u0647\u0645\u062e\u0648\u0627\u0646\u06cc \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u0633\u062a. \u0627\u0639\u062a\u0628\u0627\u0631\u0633\u0646\u062c\u06cc \u062a\u0636\u0645\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f Insight \u0627\u0633\u062a\u062e\u0631\u0627\u062c\u200c\u0634\u062f\u0647 \u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f \u0648 \u0648\u0627\u0642\u0639\u0627\u064b \u0645\u0648\u062b\u0631 \u0628\u0631\u0627\u06cc \u0647\u062f\u0627\u06cc\u062a \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0628\u0627\u0634\u062f.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1616 size-medium\" src=\"https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/\u0646\u0645\u0648\u062f\u0627\u0631-300x296.jpg\" alt=\"\u0645\u0631\u0627\u062d\u0644 \u062a\u0628\u062f\u06cc\u0644 \u062f\u0627\u062f\u0647 \u0628\u0647 \u0628\u06cc\u0646\u0634\" width=\"300\" height=\"296\" title=\"\" srcset=\"https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/\u0646\u0645\u0648\u062f\u0627\u0631-300x296.jpg 300w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/\u0646\u0645\u0648\u062f\u0627\u0631-1024x1009.jpg 1024w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/\u0646\u0645\u0648\u062f\u0627\u0631-768x757.jpg 768w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/\u0646\u0645\u0648\u062f\u0627\u0631-1536x1514.jpg 1536w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/\u0646\u0645\u0648\u062f\u0627\u0631-2048x2018.jpg 2048w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/\u0646\u0645\u0648\u062f\u0627\u0631-50x50.jpg 50w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/\u0646\u0645\u0648\u062f\u0627\u0631-60x60.jpg 60w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%DB%B5_%DA%86%DA%AF%D9%88%D9%86%D9%87_%D8%AF%D8%A7%D8%AF%D9%87_%D8%AF%D8%B1%D8%B3%D8%AA_%D8%B1%D8%A7_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%D8%A7%D9%86%D8%AA%D8%AE%D8%A7%D8%A8_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\"><\/span><strong>\u06f5<\/strong><strong>. <\/strong><strong>\u0686\u06af\u0648\u0646\u0647 \u062f\u0627\u062f\u0647 \u062f\u0631\u0633\u062a \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u0645\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0627\u0646\u062a\u062e\u0627\u0628 \u062f\u0627\u062f\u0647 \u0645\u0646\u0627\u0633\u0628\u060c \u0646\u0642\u0637\u0647 \u0634\u0631\u0648\u0639 \u0627\u0633\u062a\u062e\u0631\u0627\u062c Insight \u062f\u0642\u06cc\u0642 \u0648 \u0642\u0627\u0628\u0644\u200c\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0633\u062a. \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0628\u06cc\u200c\u0647\u062f\u0641 \u06cc\u0627 \u063a\u06cc\u0631\u0645\u0631\u062a\u0628\u0637 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u062d\u0644\u06cc\u0644 \u0631\u0627 \u06af\u0645\u0631\u0627\u0647 \u06a9\u0646\u0646\u062f \u0648 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0631\u0627 \u0627\u0634\u062a\u0628\u0627\u0647 \u0633\u0627\u0632\u0646\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646\u060c \u0628\u0627\u06cc\u062f \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0627 \u0647\u062f\u0641 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062f\u0627\u0631\u0646\u062f \u0648 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u062a\u0648\u0644\u06cc\u062f \u0628\u06cc\u0646\u0634 \u0639\u0645\u0644\u06cc \u0631\u0627 \u062f\u0627\u0631\u0646\u062f.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AF%D8%A7%D8%AF%D9%87_%D9%85%D9%87%D9%85_%D8%AF%D8%B1_%D8%A8%D8%B1%D8%A7%D8%A8%D8%B1_%D8%AF%D8%A7%D8%AF%D9%87_%D8%A8%DB%8C%E2%80%8C%D8%A7%D8%AB%D8%B1\"><\/span><strong>\u062f\u0627\u062f\u0647 \u0645\u0647\u0645 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u062f\u0627\u062f\u0647 \u0628\u06cc\u200c\u0627\u062b\u0631<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062f\u0627\u062f\u0647 \u0645\u0647\u0645\u060c \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631 \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u06cc\u0627 \u0639\u0645\u0644\u06cc \u062a\u0627\u062b\u06cc\u0631 \u0648\u0627\u0642\u0639\u06cc \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u062f\u0627\u062f\u0647 \u0628\u06cc\u200c\u0627\u062b\u0631 \u062d\u062c\u0645 \u0632\u06cc\u0627\u062f\u06cc \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0631\u0627 \u0645\u0635\u0631\u0641 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0627\u0645\u0627 \u06a9\u0645\u06a9\u06cc \u0628\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0646\u0645\u06cc\u200c\u06a9\u0646\u062f. \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0628\u0646\u062f\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u060c \u067e\u0627\u06cc\u0647\u200c\u0627\u06cc \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0647\u062f\u0641\u0645\u0646\u062f \u0648 \u062a\u0648\u0644\u06cc\u062f Insight \u0645\u0624\u062b\u0631 \u0627\u0633\u062a.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%B9%DB%8C%D8%A7%D8%B1%D9%87%D8%A7%DB%8C_%D8%A7%D9%86%D8%AA%D8%AE%D8%A7%D8%A8_%D8%AF%D8%A7%D8%AF%D9%87_Relevance%D8%8C_Timeliness%D8%8C_Accuracy\"><\/span><strong>\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0627\u0646\u062a\u062e\u0627\u0628 \u062f\u0627\u062f\u0647<\/strong><strong>: Relevance<\/strong><strong>\u060c <\/strong><strong>Timeliness<\/strong><strong>\u060c <\/strong><strong>Accuracy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0631\u0627\u06cc \u0627\u0646\u062a\u062e\u0627\u0628 \u062f\u0627\u062f\u0647 \u062f\u0631\u0633\u062a \u0628\u0627\u06cc\u062f \u0633\u0647 \u0645\u0639\u06cc\u0627\u0631 \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0639\u0627\u06cc\u062a \u0634\u0648\u062f: \u0627\u0631\u062a\u0628\u0627\u0637 (Relevance) \u0628\u0627 \u0645\u0633\u0626\u0644\u0647\u060c \u0628\u0647\u200c\u0631\u0648\u0632 \u0628\u0648\u062f\u0646 (Timeliness) \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0648 \u062f\u0642\u062a (Accuracy) \u0627\u0637\u0644\u0627\u0639\u0627\u062a. \u062f\u0627\u062f\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0627\u06cc\u0646 \u0633\u0647 \u0645\u0639\u06cc\u0627\u0631 \u0631\u0627 \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u062d\u062a\u06cc \u0627\u06af\u0631 \u062d\u062c\u0645 \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u067e\u0627\u06cc\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0645\u0637\u0645\u0626\u0646 \u0628\u0627\u0634\u062f \u0648 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0646\u062a\u06cc\u062c\u0647 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0647\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AA%D9%81%D8%A7%D9%88%D8%AA_%D8%AF%D8%A7%D8%AF%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%B1%D9%81%D8%AA%D8%A7%D8%B1%DB%8C%D8%8C_%D9%86%DA%AF%D8%B1%D8%B4%DB%8C_%D9%88_%D8%B9%D9%85%D9%84%DA%A9%D8%B1%D8%AF%DB%8C\"><\/span><strong>\u062a\u0641\u0627\u0648\u062a \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0631\u0641\u062a\u0627\u0631\u06cc\u060c \u0646\u06af\u0631\u0634\u06cc \u0648 \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0631\u0641\u062a\u0627\u0631\u06cc \u0631\u0641\u062a\u0627\u0631 \u0648\u0627\u0642\u0639\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0646\u06af\u0631\u0634\u06cc \u062f\u06cc\u062f\u06af\u0627\u0647 \u0648 \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0631\u0648\u0634\u0646 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc \u0646\u062a\u0627\u06cc\u062c \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u06af\u0630\u0634\u062a\u0647 \u0631\u0627 \u0645\u0646\u0639\u06a9\u0633 \u0645\u06cc\u200c\u0633\u0627\u0632\u0646\u062f. \u062f\u0631\u06a9 \u062a\u0641\u0627\u0648\u062a \u0627\u06cc\u0646 \u0646\u0648\u0639 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0648 \u062a\u0631\u06a9\u06cc\u0628 \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u062a\u062d\u0644\u06cc\u0644\u060c \u0628\u0647 \u0627\u0633\u062a\u062e\u0631\u0627\u062c Insight \u062c\u0627\u0645\u0639 \u0648 \u062f\u0642\u06cc\u0642 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0627\u0645\u06a9\u0627\u0646 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u0622\u0648\u0631\u062f.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%DB%B6_%D8%B3%D9%87_%D9%86%D9%88%D8%B9_%D8%A8%DB%8C%D8%B4_insight_%DA%A9%D9%87_%D9%87%D8%B1_%DA%A9%D8%B3%D8%A8%E2%80%8C%D9%88%DA%A9%D8%A7%D8%B1_%D8%A8%D8%A7%DB%8C%D8%AF_%D8%A8%D8%B4%D9%86%D8%A7%D8%B3%D8%AF\"><\/span><strong>\u06f6<\/strong><strong>. <\/strong><strong>\u0633\u0647 \u0646\u0648\u0639<\/strong><strong> \u0628\u06cc\u0634 (insight) <\/strong><strong>\u06a9\u0647 \u0647\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0628\u0627\u06cc\u062f \u0628\u0634\u0646\u0627\u0633\u062f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u060c \u0634\u0646\u0627\u062e\u062a \u0627\u0646\u0648\u0627\u0639 Insight \u0648 \u06a9\u0627\u0631\u0628\u0631\u062f \u0622\u0646\u200c\u0647\u0627 \u06a9\u0644\u06cc\u062f \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0627\u0633\u062a. \u0627\u0646\u0648\u0627\u0639 Insight \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u0646\u0647 \u062a\u0646\u0647\u0627 \u0648\u0636\u0639\u06cc\u062a \u0641\u0639\u0644\u06cc \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u0646\u062f\u060c \u0628\u0644\u06a9\u0647 \u0622\u06cc\u0646\u062f\u0647 \u0631\u0627 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0648 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0628\u0647\u06cc\u0646\u0647 \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0646\u0645\u0627\u06cc\u0646\u062f. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u062f\u0631\u0633\u062a \u0627\u0632 \u0627\u06cc\u0646 \u0628\u06cc\u0646\u0634\u200c\u0647\u0627\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0645\u062d\u0635\u0648\u0644 \u0648 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0645\u062a\u062d\u0648\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DA%A9%D8%A7%D8%B1%D8%A8%D8%B1%D8%AF_%D9%87%D8%B1_%D9%86%D9%88%D8%B9_Insight_%D8%AF%D8%B1_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C%D8%8C_%D9%85%D8%AD%D8%B5%D9%88%D9%84_%D9%88_%D8%AA%D8%AC%D8%B1%D8%A8%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C\"><\/span><strong>\u06a9\u0627\u0631\u0628\u0631\u062f \u0647\u0631 \u0646\u0648\u0639<\/strong><strong> Insight <\/strong><strong>\u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0645\u062d\u0635\u0648\u0644 \u0648 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Insight \u00a0\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u0633\u06cc\u0631 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u062f\u0631 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0631\u0627 \u0631\u0648\u0634\u0646 \u06a9\u0646\u062f. \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u067e\u06cc\u0627\u0645 \u062f\u0631\u0633\u062a \u0628\u0631\u0627\u06cc \u0645\u062e\u0627\u0637\u0628 \u0645\u0646\u0627\u0633\u0628 \u0631\u0627 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u062f\u0631 \u0645\u062d\u0635\u0648\u0644 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u0634\u0648\u062f \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0628\u0633\u0627\u0632\u06cc\u0645 \u06cc\u0627 \u0627\u0635\u0644\u0627\u062d \u06a9\u0646\u06cc\u0645\u060c \u0648 \u062f\u0631 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0646\u0642\u0627\u0637 \u062f\u0631\u062f (Pain Points) \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0647\u0631 \u0646\u0648\u0639 Insight \u0646\u0642\u0634 \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u062f\u0627\u0631\u062f \u0627\u0645\u0627 \u0647\u062f\u0641 \u0646\u0647\u0627\u06cc\u06cc \u0647\u0645\u0647 \u0622\u0646\u200c\u0647\u0627 \u0647\u062f\u0627\u06cc\u062a \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc \u0627\u0633\u062a.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insight_%D8%AA%D9%88%D8%B5%DB%8C%D9%81%DB%8C_Descriptive_%DA%86%D9%87_%D8%A7%D8%AA%D9%81%D8%A7%D9%82%DB%8C_%D8%A7%D9%81%D8%AA%D8%A7%D8%AF%D9%87_%D8%A7%D8%B3%D8%AA%D8%9F\"><\/span><strong>Insight <\/strong><strong>\u00a0\u062a\u0648\u0635\u06cc\u0641\u06cc<\/strong><strong> (Descriptive): <\/strong><strong>\u0686\u0647 \u0627\u062a\u0641\u0627\u0642\u06cc \u0627\u0641\u062a\u0627\u062f\u0647 \u0627\u0633\u062a\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Insight \u00a0\u062a\u0648\u0635\u06cc\u0641\u06cc \u0648\u0636\u0639\u06cc\u062a \u0641\u0639\u0644\u06cc \u0648 \u06af\u0630\u0634\u062a\u0647 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u0686\u0647 \u0631\u062e \u062f\u0627\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0646\u0648\u0639 Insight \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0631\u0648\u0646\u062f\u0647\u0627\u060c \u0627\u0644\u06af\u0648\u0647\u0627 \u0648 \u0645\u0634\u06a9\u0644\u0627\u062a \u0645\u0648\u062c\u0648\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u062f. \u062f\u0631\u06a9 \u062f\u0642\u06cc\u0642 \u0622\u0646\u0686\u0647 \u06af\u0630\u0634\u062a\u0647\u060c \u067e\u0627\u06cc\u0647\u200c\u0627\u06cc \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0639\u0645\u06cc\u0642\u200c\u062a\u0631 \u0648 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0622\u06cc\u0646\u062f\u0647\u200c\u0646\u06af\u0631 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u0622\u0648\u0631\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insight_%D9%BE%DB%8C%D8%B4%E2%80%8C%D8%A8%DB%8C%D9%86%DB%8C_Predictive_%D8%A7%D8%AD%D8%AA%D9%85%D8%A7%D9%84%D8%A7%D9%8B_%DA%86%D9%87_%D8%A7%D8%AA%D9%81%D8%A7%D9%82%DB%8C_%D8%B1%D8%AE_%D8%AE%D9%88%D8%A7%D9%87%D8%AF_%D8%AF%D8%A7%D8%AF%D8%9F\"><\/span><strong>Insight <\/strong><strong>\u00a0\u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc<\/strong><strong> (Predictive): <\/strong><strong>\u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0686\u0647 \u0627\u062a\u0641\u0627\u0642\u06cc \u0631\u062e \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u062f\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Insight \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0648\u0646\u062f\u0647\u0627 \u0648 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06af\u0630\u0634\u062a\u0647\u060c \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a \u0648 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc\u200c\u0647\u0627\u06cc \u0622\u06cc\u0646\u062f\u0647 \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u06cc\u0646 \u0646\u0648\u0639 \u0628\u06cc\u0646\u0634 \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627\u06cc \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u062f \u0648 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0634\u0648\u0627\u0647\u062f \u0648 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f \u062a\u0646\u0638\u06cc\u0645 \u0646\u0645\u0627\u06cc\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Insight_%D8%AA%D8%AC%D9%88%DB%8C%D8%B2%DB%8C_Prescriptive_%DA%86%D9%87_%DA%A9%D8%A7%D8%B1%DB%8C_%D8%A8%D8%A7%DB%8C%D8%AF_%D8%A7%D9%86%D8%AC%D8%A7%D9%85_%D8%AF%D9%87%DB%8C%D9%85%D8%9F\"><\/span><strong>Insight <\/strong><strong>\u00a0\u062a\u062c\u0648\u06cc\u0632\u06cc<\/strong><strong> (Prescriptive): <\/strong><strong>\u0686\u0647 \u06a9\u0627\u0631\u06cc \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u0645\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Insight \u062a\u062c\u0648\u06cc\u0632\u06cc \u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc \u0648 \u062a\u0648\u0635\u06cc\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u062e\u0635 \u0628\u0631\u0627\u06cc \u0627\u0642\u062f\u0627\u0645 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u06cc\u0646 \u0646\u0648\u0639 Insight \u0646\u0647 \u062a\u0646\u0647\u0627 \u0648\u0636\u0639\u06cc\u062a \u0648 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u0628\u0644\u06a9\u0647 \u0645\u0633\u06cc\u0631 \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0648 \u062a\u0635\u0645\u06cc\u0645 \u0628\u0647\u06cc\u0646\u0647 \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 Insight \u062a\u062c\u0648\u06cc\u0632\u06cc\u060c \u0633\u0627\u0632\u0645\u0627\u0646 \u0631\u0627 \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644 \u0635\u0631\u0641 \u0628\u0647 \u0627\u062c\u0631\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627 \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%DB%B7_%D8%A7%D8%A8%D8%B2%D8%A7%D8%B1%D9%87%D8%A7_%D9%88_%D9%85%D9%87%D8%A7%D8%B1%D8%AA%E2%80%8C%D9%87%D8%A7%DB%8C%DB%8C_%DA%A9%D9%87_Insight_%D9%85%DB%8C%E2%80%8C%D8%B3%D8%A7%D8%B2%D9%86%D8%AF_%D9%88_%D9%86%D9%82%D8%B4_%D8%AA%D8%AD%D9%84%DB%8C%D9%84%DA%AF%D8%B1\"><\/span><strong>\u06f7<\/strong><strong>. <\/strong><strong>\u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0648 \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647<\/strong><strong> Insight <\/strong><strong>\u0645\u06cc\u200c\u0633\u0627\u0632\u0646\u062f (\u0648 \u0646\u0642\u0634 \u062a\u062d\u0644\u06cc\u0644\u06af\u0631)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062a\u0648\u0644\u06cc\u062f Insight \u062f\u0642\u06cc\u0642 \u0648 \u0639\u0645\u0644\u06cc\u060c \u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u062a\u0631\u06a9\u06cc\u0628\u06cc \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u0646\u0627\u0633\u0628 \u0648 \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06af\u0631 \u0627\u0633\u062a. \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u0631\u0633\u06cc \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0645\u0647\u0627\u0631\u062a \u062a\u062d\u0644\u06cc\u0644\u06af\u0631 \u0627\u0645\u06a9\u0627\u0646 \u06a9\u0634\u0641 \u0627\u0644\u06af\u0648\u0647\u0627 \u0648 \u0627\u0631\u0627\u0626\u0647 \u0628\u06cc\u0646\u0634 \u0642\u0627\u0628\u0644 \u0627\u0642\u062f\u0627\u0645 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u0622\u0648\u0631\u062f. \u0628\u062f\u0648\u0646 \u0627\u06cc\u0646 \u062a\u0631\u06a9\u06cc\u0628\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0635\u0631\u0641\u0627\u064b \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062e\u0627\u0645 \u0628\u0627\u0642\u06cc \u0645\u06cc\u200c\u0645\u0627\u0646\u0646\u062f \u0648 \u0627\u0631\u0632\u0634 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u067e\u06cc\u062f\u0627 \u0646\u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D8%A8%D8%B2%D8%A7%D8%B1%D9%87%D8%A7%DB%8C_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%D8%AF%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_Google_Analytics_%D8%AA%D8%A7_Tableau_%D9%88_Looker\"><\/span><strong>\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647: \u0627\u0632<\/strong><strong> Google Analytics <\/strong><strong>\u062a\u0627<\/strong><strong> Tableau <\/strong><strong>\u0648<\/strong><strong> Looker<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647 \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0628\u0631\u0631\u0633\u06cc \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0648 \u0631\u0648\u0646\u062f\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. Google Analytics \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0648\u0628 \u0648 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c Tableau \u0648 Looker \u0628\u0631\u0627\u06cc \u062a\u0635\u0648\u06cc\u0631\u06cc\u200c\u0633\u0627\u0632\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0648 \u06a9\u0634\u0641 \u0627\u0644\u06af\u0648\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0627\u0631\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u067e\u0627\u06cc\u0647\u200c\u0627\u06cc \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u062e\u0631\u0627\u062c Insight \u062f\u0642\u06cc\u0642 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1614 aligncenter\" src=\"https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/The-role-of-the-analyst-and-the-tools-300x151.jpg\" alt=\"\u0646\u0642\u0634 \u062a\u062d\u0644\u06cc\u0644\u06af\u0631 \u062f\u0627\u062f\u0647\" width=\"300\" height=\"151\" title=\"\" srcset=\"https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/The-role-of-the-analyst-and-the-tools-300x151.jpg 300w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/The-role-of-the-analyst-and-the-tools-1024x515.jpg 1024w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/The-role-of-the-analyst-and-the-tools-768x386.jpg 768w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/The-role-of-the-analyst-and-the-tools-1536x772.jpg 1536w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/The-role-of-the-analyst-and-the-tools-2048x1030.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D8%A8%D8%B2%D8%A7%D8%B1%D9%87%D8%A7%DB%8C_%D8%B4%D9%86%DB%8C%D8%AF%D9%86_%D8%B5%D8%AF%D8%A7%DB%8C_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C_Social_Listening_%D9%88_Voice_of_Customer\"><\/span><strong>\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0634\u0646\u06cc\u062f\u0646 \u0635\u062f\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc<\/strong><strong>: Social Listening <\/strong><strong>\u0648<\/strong><strong> Voice of Customer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc Social Listening \u0648 Voice of Customer \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0627\u0632 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u0641\u0636\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u0646\u06cc\u0627\u0632\u0647\u0627\u060c \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0648 \u0645\u0634\u06a9\u0644\u0627\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u0646\u062f. \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f <strong>\u0645\u0647\u062a\u0627<\/strong> \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u06af\u0641\u062a\u200c\u0648\u06af\u0648\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u062a\u0631\u0646\u062f\u0647\u0627 \u0648 \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0639\u0645\u0648\u0645\u06cc\u060c \u0628\u06cc\u0646\u0634\u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u06cc \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0645\u062d\u0635\u0648\u0644 \u0648 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. \u0627\u06cc\u0646 \u0646\u0648\u0639 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627 \u0646\u0647 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062d\u062f\u0633\u060c \u0628\u0644\u06a9\u0647 \u0628\u0631 \u067e\u0627\u06cc\u0647 \u0648\u0627\u0642\u0639\u06cc\u062a \u0628\u0627\u0632\u0627\u0631 \u0648 \u0635\u062f\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u062a\u062e\u0627\u0630 \u0634\u0648\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D9%87%D8%A7%D8%B1%D8%AA%E2%80%8C%D9%87%D8%A7%DB%8C_%DA%A9%D9%84%DB%8C%D8%AF%DB%8C_%DB%8C%DA%A9_%D8%AA%D8%AD%D9%84%DB%8C%D9%84%DA%AF%D8%B1_Insight\"><\/span><strong>\u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u06cc\u06a9 \u062a\u062d\u0644\u06cc\u0644\u06af\u0631<\/strong><strong> Insight<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u06cc\u06a9 \u062a\u062d\u0644\u06cc\u0644\u06af\u0631 Insight \u0628\u0627\u06cc\u062f \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc\u060c \u067e\u0627\u06a9\u200c\u0633\u0627\u0632\u06cc \u0648 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u0645\u0647\u0627\u0631\u062a \u062a\u0641\u0633\u06cc\u0631 \u0627\u0644\u06af\u0648\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0648 \u0627\u0631\u0627\u0626\u0647 \u0628\u06cc\u0646\u0634 \u0639\u0645\u0644\u06cc \u0631\u0627 \u062f\u0627\u0631\u0627 \u0628\u0627\u0634\u062f \u0648 \u062f\u0631\u06a9 \u0639\u0645\u06cc\u0642\u06cc \u0627\u0632 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0648 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u0627\u06cc\u0646 \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627 \u062a\u0636\u0645\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u0647 \u0628\u06cc\u0646\u0634 \u0642\u0627\u0628\u0644 \u0627\u0642\u062f\u0627\u0645 \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u0646\u062f \u0648 \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u06af\u0631\u0641\u062a\u0647 \u0634\u0648\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DA%86%D8%B1%D8%A7_%D8%AA%D8%AD%D9%84%DB%8C%D9%84%DA%AF%D8%B1_Insight_%C2%AB%D9%85%D9%81%D8%B3%D8%B1_%D8%AD%D9%82%DB%8C%D9%82%D8%AA%C2%BB_%D8%A7%D8%B3%D8%AA%D8%8C_%D9%86%D9%87_%D8%AA%D9%88%D9%84%DB%8C%D8%AF%DA%A9%D9%86%D9%86%D8%AF%D9%87_%DA%AF%D8%B2%D8%A7%D8%B1%D8%B4\"><\/span><strong>\u0686\u0631\u0627 \u062a\u062d\u0644\u06cc\u0644\u06af\u0631<\/strong><strong> Insight <\/strong><strong>\u00ab\u0645\u0641\u0633\u0631 \u062d\u0642\u06cc\u0642\u062a\u00bb \u0627\u0633\u062a\u060c \u0646\u0647 \u062a\u0648\u0644\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647 \u06af\u0632\u0627\u0631\u0634<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062a\u062d\u0644\u06cc\u0644\u06af\u0631 Insight \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u062a\u0648\u0644\u06cc\u062f \u06af\u0632\u0627\u0631\u0634 \u0627\u0633\u062a\u061b \u0627\u0648 \u062d\u0642\u06cc\u0642\u062a \u067e\u0646\u0647\u0627\u0646 \u062f\u0631 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u06a9\u0634\u0641 \u0648 \u062a\u0641\u0633\u06cc\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0628\u06cc\u0646\u0634\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u0646\u062f\u0647 \u0631\u0627 \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f. \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u06af\u0632\u0627\u0631\u0634 \u0635\u0631\u0641\u0627\u064b \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u062a\u062d\u0644\u06cc\u0644\u06af\u0631 Insight \u0645\u0639\u0646\u06cc \u0648 \u0631\u0627\u0647\u06a9\u0627\u0631 \u0639\u0645\u0644\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0646\u0642\u0634 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0645\u0648\u0641\u0642\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0627\u0631\u062f.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%DB%B8_%D8%A7%D8%B4%D8%AA%D8%A8%D8%A7%D9%87%D8%A7%D8%AA_%D9%85%D8%B1%DA%AF%D8%A8%D8%A7%D8%B1_%D9%88_%D8%AE%D8%B7%D8%A7%D9%87%D8%A7%DB%8C_%D8%B4%D9%86%D8%A7%D8%AE%D8%AA%DB%8C_%D8%AF%D8%B1_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_Insight\"><\/span><strong>\u06f8<\/strong><strong>. <\/strong><strong>\u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0645\u0631\u06af\u0628\u0627\u0631 \u0648 \u062e\u0637\u0627\u0647\u0627\u06cc \u0634\u0646\u0627\u062e\u062a\u06cc \u062f\u0631 \u062a\u062d\u0644\u06cc\u0644<\/strong><strong> Insight<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647 \u0648 \u0627\u0633\u062a\u062e\u0631\u0627\u062c Insight\u060c \u0641\u0631\u0622\u06cc\u0646\u062f\u06cc \u062d\u0633\u0627\u0633 \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u06a9\u0648\u0686\u06a9\u200c\u062a\u0631\u06cc\u0646 \u062e\u0637\u0627\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0645\u0646\u062d\u0631\u0641 \u06a9\u0646\u0646\u062f. \u0647\u0645 \u062e\u0637\u0627\u0647\u0627\u06cc \u0641\u0646\u06cc \u0648 \u0647\u0645 \u062e\u0637\u0627\u0647\u0627\u06cc \u0634\u0646\u0627\u062e\u062a\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u06cc\u0646\u0634 \u0627\u0634\u062a\u0628\u0627\u0647 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u0646\u062f \u0648 \u0633\u0627\u0632\u0645\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0645\u0633\u06cc\u0631\u0647\u0627\u06cc \u0646\u0627\u062f\u0631\u0633\u062a \u0647\u062f\u0627\u06cc\u062a \u0646\u0645\u0627\u06cc\u0646\u062f. \u0634\u0646\u0627\u062e\u062a \u0627\u06cc\u0646 \u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0648 \u067e\u06cc\u0634\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0622\u0646\u200c\u0647\u0627\u060c \u0628\u062e\u0634 \u062c\u062f\u0627\u06cc\u06cc\u200c\u0646\u0627\u067e\u0630\u06cc\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f \u062a\u062d\u0644\u06cc\u0644 \u0627\u0633\u062a.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AE%D8%B7%D8%A7%D9%87%D8%A7%DB%8C_%D8%B1%D8%A7%DB%8C%D8%AC_%D8%AF%D8%B1_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%D8%AF%D8%A7%D8%AF%D9%87_Overfitting%D8%8C_Data_Dredging_%D9%88_%E2%80%A6\"><\/span><strong>\u062e\u0637\u0627\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c \u062f\u0631 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647<\/strong> <strong>(<\/strong><strong>Overfitting<\/strong><strong>\u060c <\/strong><strong>Data Dredging <\/strong><strong>\u0648<\/strong><strong> \u2026<\/strong><strong>)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Overfitting \u0648 Data Dredging \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u0627\u0632 \u062e\u0637\u0627\u0647\u0627\u06cc \u0641\u0646\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0627\u0644\u06af\u0648\u0647\u0627\u06cc \u0627\u0634\u062a\u0628\u0627\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0634\u0648\u062f. \u0627\u06cc\u0646 \u062e\u0637\u0627\u0647\u0627 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0647 \u062f\u0644\u06cc\u0644 \u062a\u0645\u0631\u06a9\u0632 \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f \u0631\u0648\u06cc \u062c\u0632\u0626\u06cc\u0627\u062a \u06cc\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0646\u0627\u062f\u0631\u0633\u062a \u0645\u062a\u063a\u06cc\u0631\u0647\u0627 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0645\u0646\u062c\u0631 \u0628\u0647 Insight\u0647\u0627\u06cc \u06af\u0645\u0631\u0627\u0647\u200c\u06a9\u0646\u0646\u062f\u0647 \u0648 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u063a\u0644\u0637 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AE%D8%B7%D8%A7%D9%87%D8%A7%DB%8C_%D8%B4%D9%86%D8%A7%D8%AE%D8%AA%DB%8C_%D9%85%D8%AF%DB%8C%D8%B1%D8%A7%D9%86_%D9%88_%D8%AA%D8%AD%D9%84%DB%8C%D9%84%DA%AF%D8%B1%D8%A7%D9%86_%D8%AF%D8%B1_%D8%AA%D9%81%D8%B3%DB%8C%D8%B1_%D8%AF%D8%A7%D8%AF%D9%87\"><\/span><strong>\u062e\u0637\u0627\u0647\u0627\u06cc \u0634\u0646\u0627\u062e\u062a\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 \u0648 \u062a\u062d\u0644\u06cc\u0644\u06af\u0631\u0627\u0646 \u062f\u0631 \u062a\u0641\u0633\u06cc\u0631 \u062f\u0627\u062f\u0647<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0645\u062f\u06cc\u0631\u0627\u0646 \u0648 \u062a\u062d\u0644\u06cc\u0644\u06af\u0631\u0627\u0646 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062a\u062d\u062a \u062a\u0623\u062b\u06cc\u0631 \u0633\u0648\u06af\u06cc\u0631\u06cc\u200c\u0647\u0627 \u0648 \u062a\u0635\u0648\u0631\u0627\u062a \u0634\u062e\u0635\u06cc\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u0646\u0627\u062f\u0631\u0633\u062a \u062a\u0641\u0633\u06cc\u0631 \u06a9\u0646\u0646\u062f. \u062e\u0637\u0627\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 \u062a\u0623\u06cc\u06cc\u062f \u067e\u06cc\u0634\u200c\u0641\u0631\u0636\u200c\u0647\u0627\u060c \u062a\u0639\u0635\u0628 \u062e\u0648\u0634\u200c\u0628\u06cc\u0646\u0627\u0646\u0647 \u06cc\u0627 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062a\u0623\u06cc\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647 \u0641\u0631\u0636\u06cc\u0627\u062a\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u06cc\u0646\u0634 \u0648\u0627\u0642\u0639\u06cc \u0631\u0627 \u0645\u062e\u062f\u0648\u0634 \u06a9\u0646\u0646\u062f \u0648 \u0645\u0633\u06cc\u0631 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0631\u0627 \u0645\u0646\u062d\u0631\u0641 \u0633\u0627\u0632\u0646\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1618 aligncenter\" src=\"https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/Data-errors-300x94.jpg\" alt=\"\u062e\u0637\u0627\u0647\u0627\u06cc \u0634\u0646\u0627\u062e\u062a\u06cc\" width=\"300\" height=\"94\" title=\"\" srcset=\"https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/Data-errors-300x94.jpg 300w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/Data-errors-1024x320.jpg 1024w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/Data-errors-768x240.jpg 768w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/Data-errors-1536x480.jpg 1536w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/Data-errors.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%B4%D9%86%DB%8C%D8%AF%D9%86_%D8%A2%D9%86%DA%86%D9%87_%D8%AF%D9%88%D8%B3%D8%AA_%D8%AF%D8%A7%D8%B1%DB%8C%D9%85_vs_%D8%AF%DB%8C%D8%AF%D9%86_%D8%A2%D9%86%DA%86%D9%87_%D9%88%D8%A7%D9%82%D8%B9%D8%A7%D9%8B_%D9%88%D8%AC%D9%88%D8%AF_%D8%AF%D8%A7%D8%B1%D8%AF\"><\/span><strong>\u0634\u0646\u06cc\u062f\u0646 \u0622\u0646\u0686\u0647 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u06cc\u0645<\/strong><strong> vs <\/strong><strong>\u062f\u06cc\u062f\u0646 \u0622\u0646\u0686\u0647 \u0648\u0627\u0642\u0639\u0627\u064b \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u06cc\u06a9\u06cc \u0627\u0632 \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0686\u0627\u0644\u0634\u200c\u0647\u0627 \u062f\u0631 \u062a\u062d\u0644\u06cc\u0644 Insight\u060c \u062a\u0645\u0627\u06cc\u0644 \u0628\u0647 \u0634\u0646\u06cc\u062f\u0646 \u0622\u0646\u0686\u0647 \u0645\u0637\u0627\u0628\u0642 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627 \u0648 \u0627\u0646\u062a\u0638\u0627\u0631\u0647\u0627\u06cc \u062e\u0648\u062f\u0645\u0627\u0646 \u0627\u0633\u062a\u060c \u0628\u0647 \u062c\u0627\u06cc \u0645\u0634\u0627\u0647\u062f\u0647 \u062d\u0642\u06cc\u0642\u062a \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u0633\u062a. \u0627\u06cc\u0646 \u0633\u0648\u06af\u06cc\u0631\u06cc \u0634\u0646\u0627\u062e\u062a\u06cc \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u0635\u0648\u0631\u0627\u062a \u0648 \u0646\u0647 \u0648\u0627\u0642\u0639\u06cc\u062a \u0628\u0627\u0632\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0634\u0648\u0646\u062f \u0648 \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0647 \u0634\u0648\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DA%86%DA%AF%D9%88%D9%86%D9%87_%D8%A7%DB%8C%D9%86_%D8%AE%D8%B7%D8%A7%D9%87%D8%A7_%D8%B1%D8%A7_%D9%BE%DB%8C%D8%B4_%D8%A7%D8%B2_%D8%AA%D8%B5%D9%85%DB%8C%D9%85%E2%80%8C%DA%AF%DB%8C%D8%B1%DB%8C_%D8%B4%D9%86%D8%A7%D8%B3%D8%A7%DB%8C%DB%8C_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\"><\/span><strong>\u0686\u06af\u0648\u0646\u0647 \u0627\u06cc\u0646 \u062e\u0637\u0627\u0647\u0627 \u0631\u0627 \u067e\u06cc\u0634 \u0627\u0632 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u0645\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0631\u0627\u06cc \u067e\u06cc\u0634\u06af\u06cc\u0631\u06cc\u060c \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0686\u0646\u062f\u062c\u0627\u0646\u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0634\u0648\u0646\u062f\u060c \u0641\u0631\u0636\u06cc\u0627\u062a \u0627\u0632 \u0642\u0628\u0644 \u0645\u0634\u062e\u0635 \u0634\u0648\u0646\u062f \u0648 \u0631\u0648\u0646\u062f \u062a\u062d\u0644\u06cc\u0644 \u0628\u0647 \u0635\u0648\u0631\u062a \u0634\u0641\u0627\u0641 \u0645\u0633\u062a\u0646\u062f\u0633\u0627\u0632\u06cc \u06af\u0631\u062f\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0628\u0631\u0631\u0633\u06cc \u0646\u062a\u0627\u06cc\u062c \u062a\u0648\u0633\u0637 \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u0645\u0633\u062a\u0642\u0644 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc \u062f\u0642\u06cc\u0642\u060c \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u067e\u06cc\u0634 \u0627\u0632 \u0627\u0639\u0645\u0627\u0644 Insight \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0627\u0635\u0644\u0627\u062d \u0634\u0648\u0646\u062f.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%DB%B9_%D8%A8%DB%8C%D9%86%D8%B4_%DA%86%DA%AF%D9%88%D9%86%D9%87_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C_%D9%88_%D9%85%D8%AD%D8%B5%D9%88%D9%84_%D8%B1%D8%A7_%D9%85%D8%AA%D8%AD%D9%88%D9%84_%D9%85%DB%8C%E2%80%8C%DA%A9%D9%86%D8%AF%D8%9F\"><\/span><strong>\u06f9<\/strong><strong>. <\/strong><strong>\u0628\u06cc\u0646\u0634<\/strong><strong> \u0686\u06af\u0648\u0646\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u0645\u062a\u062d\u0648\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Insight \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u0633\u06cc\u0631 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0631\u0627 \u0645\u062a\u062d\u0648\u0644 \u06a9\u0646\u062f \u0648 \u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 \u0627\u0642\u062f\u0627\u0645\u200c\u0647\u0627\u06cc \u062d\u062f\u0633\u06cc \u0648 \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0631\u0627 \u0645\u0634\u062e\u0635 \u0646\u0645\u0627\u06cc\u062f. \u0628\u0627 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0628\u06cc\u0646\u0634 \u062f\u0631\u0633\u062a \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0637\u0631\u0627\u062d\u06cc \u0645\u062d\u0635\u0648\u0644 \u0648 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u0646\u062f \u0648 \u0627\u0631\u0632\u0634 \u0648\u0627\u0642\u0639\u06cc \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A8%DB%8C%D9%86%D8%B4_insight_%D8%AF%D8%B1_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C_%D9%BE%DB%8C%D8%A7%D9%85_%D8%AF%D8%B1%D8%B3%D8%AA%D8%8C_%D8%A8%D8%B1%D8%A7%DB%8C_%D9%85%D8%AE%D8%A7%D8%B7%D8%A8_%D8%AF%D8%B1%D8%B3%D8%AA\"><\/span><strong>\u0628\u06cc\u0646\u0634 (insight) \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc: \u067e\u06cc\u0627\u0645 \u062f\u0631\u0633\u062a\u060c \u0628\u0631\u0627\u06cc \u0645\u062e\u0627\u0637\u0628 \u062f\u0631\u0633\u062a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Insight \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u062f \u062f\u0642\u06cc\u0642\u0627\u064b \u0628\u0627 \u0646\u06cc\u0627\u0632\u0647\u0627 \u0648 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0647\u0645\u0627\u0647\u0646\u06af \u0634\u0648\u0646\u062f. \u0627\u06cc\u0646 \u0628\u06cc\u0646\u0634 \u0628\u0647 \u062a\u06cc\u0645\u200c\u0647\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0631\u0627 \u0647\u062f\u0641\u0645\u0646\u062f \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u0646\u062f\u060c \u0646\u0631\u062e \u062a\u0639\u0627\u0645\u0644 \u0648 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u0646\u062f \u0648 \u0627\u0632 \u0627\u062a\u0644\u0627\u0641 \u0645\u0646\u0627\u0628\u0639 \u062f\u0631 \u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u06cc \u063a\u06cc\u0631\u0645\u0631\u062a\u0628\u0637 \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A8%DB%8C%D9%86%D8%B4_%D8%AF%D8%B1_%D9%85%D8%AD%D8%B5%D9%88%D9%84_%DA%86%D9%87_%DA%86%DB%8C%D8%B2%DB%8C_%D8%B1%D8%A7_%D8%A8%D8%B3%D8%A7%D8%B2%DB%8C%D9%85%D8%8C_%D8%A7%D8%B5%D9%84%D8%A7%D8%AD_%DA%A9%D9%86%DB%8C%D9%85_%DB%8C%D8%A7_%D8%AD%D8%B0%D9%81_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\"><\/span><strong>\u0628\u06cc\u0646\u0634 \u062f\u0631 \u0645\u062d\u0635\u0648\u0644: \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0631\u0627 \u0628\u0633\u0627\u0632\u06cc\u0645\u060c \u0627\u0635\u0644\u0627\u062d \u06a9\u0646\u06cc\u0645 \u06cc\u0627 \u062d\u0630\u0641 \u06a9\u0646\u06cc\u0645\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0627 Insight\u060c \u062a\u06cc\u0645 \u0645\u062d\u0635\u0648\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0635\u0645\u06cc\u0645 \u0628\u06af\u06cc\u0631\u062f \u0686\u0647 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc\u06cc \u0627\u0631\u0632\u0634 \u0627\u0641\u0632\u0648\u062f\u0647 \u062f\u0627\u0631\u0646\u062f\u060c \u0686\u0647 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc\u06cc \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0627\u0635\u0644\u0627\u062d \u062f\u0627\u0631\u0646\u062f \u0648 \u0686\u0647 \u0645\u0648\u0627\u0631\u062f\u06cc \u0628\u0627\u06cc\u062f \u062d\u0630\u0641 \u0634\u0648\u0646\u062f. \u0627\u06cc\u0646 \u0628\u06cc\u0646\u0634\u060c \u0645\u0633\u06cc\u0631 \u062a\u0648\u0633\u0639\u0647 \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u0631\u0648\u0634\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0627\u0632 \u0627\u06cc\u062c\u0627\u062f \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u06cc\u200c\u0627\u062b\u0631 \u06cc\u0627 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0631\u0648\u06cc \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u06a9\u0645\u200c\u0627\u0631\u0632\u0634 \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A8%DB%8C%D9%86%D8%B4_%D8%AF%D8%B1_%D8%AA%D8%AC%D8%B1%D8%A8%D9%87_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C_%D8%B4%D9%86%D8%A7%D8%B3%D8%A7%DB%8C%DB%8C_%D9%88_%D8%B1%D9%81%D8%B9_Pain_Point%D9%87%D8%A7\"><\/span><strong>\u0628\u06cc\u0646\u0634 <\/strong><strong>\u062f\u0631 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc: \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0631\u0641\u0639<\/strong><strong> Pain Point<\/strong><strong>\u0647\u0627<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Insight \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0646\u0642\u0627\u0637 \u062f\u0631\u062f \u0648 \u0645\u0634\u06a9\u0644\u0627\u062a \u0648\u0627\u0642\u0639\u06cc \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u0646\u062f \u0648 \u062a\u062c\u0631\u0628\u0647\u200c\u0627\u06cc \u0631\u0648\u0627\u0646\u060c \u0631\u0636\u0627\u06cc\u062a\u200c\u0628\u062e\u0634 \u0648 \u0647\u0645\u0627\u0647\u0646\u06af \u0628\u0627 \u0627\u0646\u062a\u0638\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u0646\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0627\u0639\u062b \u0627\u0641\u0632\u0627\u06cc\u0634 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc\u060c \u06a9\u0627\u0647\u0634 \u0646\u0627\u0631\u0636\u0627\u06cc\u062a\u06cc \u0648 \u062a\u0642\u0648\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%86%D9%85%D9%88%D9%86%D9%87_%D9%88%D8%A7%D9%82%D8%B9%DB%8C_%D8%A7%D8%B2_%D8%AA%D8%BA%DB%8C%DB%8C%D8%B1_%D9%85%D8%B3%DB%8C%D8%B1_%DB%8C%DA%A9_%DA%A9%D9%85%D9%BE%DB%8C%D9%86_%D8%A8%D8%A7_%DB%8C%DA%A9_Insight_%D8%B3%D8%A7%D8%AF%D9%87\"><\/span><strong>\u0646\u0645\u0648\u0646\u0647 \u0648\u0627\u0642\u0639\u06cc \u0627\u0632 \u062a\u063a\u06cc\u06cc\u0631 \u0645\u0633\u06cc\u0631 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0627 \u06cc\u06a9<\/strong><strong> Insight <\/strong><strong>\u0633\u0627\u062f\u0647<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u06af\u0627\u0647\u06cc \u06cc\u06a9 Insight \u0633\u0627\u062f\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u06a9\u0644 \u0645\u0633\u06cc\u0631 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0631\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0647\u062f. \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0646\u06cc\u0627\u0632 \u0648\u0627\u0642\u0639\u06cc \u06cc\u06a9 \u06af\u0631\u0648\u0647 \u06a9\u0648\u0686\u06a9 \u0627\u0645\u0627 \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u0628\u0627\u0639\u062b \u0634\u062f \u06cc\u06a9 \u0628\u0631\u0646\u062f \u067e\u06cc\u0627\u0645 \u062e\u0648\u062f \u0631\u0627 \u0627\u0635\u0644\u0627\u062d \u0648 \u0645\u062e\u0627\u0637\u0628 \u0645\u0646\u0627\u0633\u0628 \u0631\u0627 \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u062f\u0647\u062f\u060c \u06a9\u0647 \u0646\u062a\u06cc\u062c\u0647 \u0622\u0646 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0686\u0634\u0645\u06af\u06cc\u0631 \u0646\u0631\u062e \u062a\u0639\u0627\u0645\u0644 \u0648 \u0641\u0631\u0648\u0634 \u0628\u0648\u062f.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%DB%B1%DB%B0_%D9%86%D9%82%D8%B4_%D9%87%D9%88%D8%B4_%D9%85%D8%B5%D9%86%D9%88%D8%B9%DB%8C_%D8%AF%D8%B1_%D8%A7%D8%B3%D8%AA%D8%AE%D8%B1%D8%A7%D8%AC_%D8%A8%DB%8C%D9%86%D8%B4_%DB%8C%D8%A7_insight\"><\/span><strong>\u06f1\u06f0<\/strong><strong>. <\/strong><strong>\u0646\u0642\u0634 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u062f\u0631 \u0627\u0633\u062a\u062e\u0631\u0627\u062c<\/strong><strong> \u0628\u06cc\u0646\u0634 \u06cc\u0627 insight<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u067e\u0631\u062f\u0627\u0632\u0634 \u062d\u062c\u0645 \u0639\u0638\u06cc\u0645\u06cc \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u0628\u0627 \u0633\u0631\u0639\u062a \u0648 \u062f\u0642\u062a \u0628\u0627\u0644\u0627 \u062f\u0627\u0631\u062f \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0641\u0631\u0627\u06cc\u0646\u062f \u0627\u0633\u062a\u062e\u0631\u0627\u062c Insight \u0631\u0627 \u0628\u0633\u06cc\u0627\u0631 \u0633\u0631\u06cc\u0639\u200c\u062a\u0631 \u0648 \u06a9\u0627\u0631\u0622\u0645\u062f\u062a\u0631 \u06a9\u0646\u062f. \u0628\u0627 \u06a9\u0645\u06a9 AI\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0644\u06af\u0648\u0647\u0627 \u0648 \u0631\u0648\u0646\u062f\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u0646\u062f \u06a9\u0647 \u062a\u062d\u0644\u06cc\u0644 \u0627\u0646\u0633\u0627\u0646\u06cc \u0628\u0647\u200c\u062a\u0646\u0647\u0627\u06cc\u06cc \u0632\u0645\u0627\u0646\u200c\u0628\u0631 \u06cc\u0627 \u062f\u0634\u0648\u0627\u0631 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0647\u0645\u0686\u0646\u0627\u0646 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062a\u0641\u0633\u06cc\u0631 \u0648 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0627\u0646\u0633\u0627\u0646\u06cc \u062f\u0627\u0631\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%87%D9%88%D8%B4_%D9%85%D8%B5%D9%86%D9%88%D8%B9%DB%8C_%DA%86%DA%AF%D9%88%D9%86%D9%87_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_%D8%AF%D8%A7%D8%AF%D9%87%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A8%D8%B2%D8%B1%DA%AF_%D8%B1%D8%A7_%D8%AA%D8%B3%D8%B1%DB%8C%D8%B9_%D9%85%DB%8C%E2%80%8C%DA%A9%D9%86%D8%AF%D8%9F\"><\/span><strong>\u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0686\u06af\u0648\u0646\u0647 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u0631\u0627 \u062a\u0633\u0631\u06cc\u0639 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u0648 \u063a\u06cc\u0631\u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u0631\u0627 \u0628\u0647 \u0633\u0631\u0639\u062a \u067e\u0631\u062f\u0627\u0632\u0634 \u06a9\u0631\u062f\u0647 \u0648 \u0631\u0648\u0646\u062f\u0647\u0627 \u0648 \u0627\u0644\u06af\u0648\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0633\u0631\u0639\u062a\u060c \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0631\u0627 \u0642\u0627\u062f\u0631 \u0645\u06cc\u200c\u0633\u0627\u0632\u062f \u0632\u0645\u0627\u0646 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0631\u0648\u06cc \u062a\u0641\u0633\u06cc\u0631 \u0648 \u0627\u0633\u062a\u062e\u0631\u0627\u062c Insight \u0639\u0645\u0644\u06cc \u0635\u0631\u0641 \u06a9\u0646\u0646\u062f \u0648 \u0627\u0632 \u0627\u062a\u0644\u0627\u0641 \u0648\u0642\u062a \u062f\u0631 \u067e\u0631\u062f\u0627\u0632\u0634 \u0627\u0648\u0644\u06cc\u0647 \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0634\u0648\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%DA%AF%D9%88%D8%B1%DB%8C%D8%AA%D9%85%E2%80%8C%D9%87%D8%A7%DB%8C%DB%8C_%DA%A9%D9%87_%D8%A7%D9%84%DA%AF%D9%88%D9%87%D8%A7%DB%8C_%D9%BE%D9%86%D9%87%D8%A7%D9%86_%D8%B1%D8%A7_%DA%A9%D8%B4%D9%81_%D9%85%DB%8C%E2%80%8C%DA%A9%D9%86%D9%86%D8%AF\"><\/span><strong>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0644\u06af\u0648\u0647\u0627\u06cc \u067e\u0646\u0647\u0627\u0646 \u0631\u0627 \u06a9\u0634\u0641 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0645\u0627\u0634\u06cc\u0646 \u0648 \u062f\u0627\u062f\u0647\u200c\u06a9\u0627\u0648\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0644\u06af\u0648\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0648 \u0631\u0648\u0627\u0628\u0637 \u063a\u06cc\u0631\u0645\u0634\u0647\u0648\u062f \u0645\u06cc\u0627\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627\u06cc\u06cc \u0631\u0627 \u06a9\u0634\u0641 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0633\u0646\u062a\u06cc \u062f\u06cc\u062f\u0647 \u0646\u0634\u0648\u0646\u062f \u0648 Insight\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642\u200c\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0641\u0631\u0627\u0647\u0645 \u06a9\u0646\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A2%DB%8C%D8%A7_AI_%D9%85%DB%8C%E2%80%8C%D8%AA%D9%88%D8%A7%D9%86%D8%AF_%D8%AC%D8%A7%DB%8C_%D8%AA%D8%AD%D9%84%DB%8C%D9%84%DA%AF%D8%B1_Insight_%D8%B1%D8%A7_%D8%A8%DA%AF%DB%8C%D8%B1%D8%AF%D8%9F\"><\/span><strong>\u0622\u06cc\u0627<\/strong><strong> AI <\/strong><strong>\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062c\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06af\u0631<\/strong><strong> Insight <\/strong><strong>\u0631\u0627 \u0628\u06af\u06cc\u0631\u062f\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062d\u062c\u0645 \u0639\u0638\u06cc\u0645\u06cc \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u067e\u0631\u062f\u0627\u0632\u0634 \u0648 \u0627\u0644\u06af\u0648\u0647\u0627 \u0631\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u062f\u0647\u062f\u060c \u0627\u0645\u0627 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u062f\u0631\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u060c \u062a\u062c\u0631\u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u0648 \u062a\u0641\u0633\u06cc\u0631 \u0627\u0646\u0633\u0627\u0646\u06cc \u0631\u0627 \u0646\u062f\u0627\u0631\u062f. \u062a\u062d\u0644\u06cc\u0644\u06af\u0631 Insight \u0647\u0645\u0686\u0646\u0627\u0646 \u0646\u0642\u0634 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0627\u0631\u062f \u062a\u0627 \u0646\u062a\u0627\u06cc\u062c AI \u0631\u0627 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0648\u0627\u0642\u0639\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u062a\u0641\u0633\u06cc\u0631 \u06a9\u0631\u062f\u0647 \u0648 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0627\u062a\u062e\u0627\u0630 \u06a9\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A8%D9%87%D8%AA%D8%B1%DB%8C%D9%86_%D8%AA%D8%B1%DA%A9%DB%8C%D8%A8_%D8%AA%D8%B5%D9%85%DB%8C%D9%85%E2%80%8C%D8%B3%D8%A7%D8%B2%DB%8C_%D8%A8%D8%A7_%D8%A7%D9%86%D8%B3%D8%A7%D9%86_%D9%87%D9%88%D8%B4_%D9%85%D8%B5%D9%86%D9%88%D8%B9%DB%8C\"><\/span><strong>\u0628\u0647\u062a\u0631\u06cc\u0646 \u062a\u0631\u06a9\u06cc\u0628: \u062a\u0635\u0645\u06cc\u0645\u200c\u0633\u0627\u0632\u06cc \u0628\u0627 \u0627\u0646\u0633\u0627\u0646 + \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062a\u0631\u06a9\u06cc\u0628 \u0642\u062f\u0631\u062a \u067e\u0631\u062f\u0627\u0632\u0634 AI \u0628\u0627 \u062a\u062c\u0631\u0628\u0647 \u0648 \u062a\u0641\u0633\u06cc\u0631 \u0627\u0646\u0633\u0627\u0646\u06cc\u060c \u0628\u0647\u06cc\u0646\u0647\u200c\u062a\u0631\u06cc\u0646 \u0631\u0648\u0634 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u062e\u0631\u0627\u062c Insight \u0627\u0633\u062a. AI \u0633\u0631\u0639\u062a \u0648 \u062f\u0642\u062a \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u0627\u0646\u0633\u0627\u0646 \u0628\u06cc\u0646\u0634 \u0639\u0645\u0644\u06cc\u060c \u062a\u062c\u0631\u0628\u0647 \u0648 \u0642\u0636\u0627\u0648\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0631\u0627 \u0627\u0636\u0627\u0641\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0647\u0645\u06a9\u0627\u0631\u06cc\u060c \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0631\u0627 \u0633\u0631\u06cc\u0639\u200c\u062a\u0631\u060c \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0648 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u062a\u0631 \u0645\u06cc\u200c\u0633\u0627\u0632\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1617\" src=\"https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/Artificial-intelligence-is-mining-data-300x151.jpg\" alt=\"\u0627\u0633\u062a\u062e\u0631\u0627\u062c \u062f\u0627\u062f\u0647 \u0628\u0627 \u06a9\u0645\u06a9 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc\" width=\"300\" height=\"151\" title=\"\" srcset=\"https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/Artificial-intelligence-is-mining-data-300x151.jpg 300w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/Artificial-intelligence-is-mining-data-1024x515.jpg 1024w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/Artificial-intelligence-is-mining-data-768x386.jpg 768w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/Artificial-intelligence-is-mining-data-1536x772.jpg 1536w, https:\/\/mahta.co\/blog\/wp-content\/uploads\/2025\/12\/Artificial-intelligence-is-mining-data-2048x1030.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%DB%B1%DB%B1_Social_Listening%D8%9B_%D8%B5%D8%AF%D8%A7%DB%8C_%D9%88%D8%A7%D9%82%D8%B9%DB%8C_%D9%85%D8%B4%D8%AA%D8%B1%DB%8C_%D9%88_%D9%85%D9%86%D8%A8%D8%B9_%D8%B7%D9%84%D8%A7%DB%8C%DB%8C_Insight_%D8%AF%D8%B1_%D8%A7%DB%8C%D8%B1%D8%A7%D9%86\"><\/span><strong>\u06f1\u06f1<\/strong><strong>. Social Listening<\/strong><strong>\u061b \u0635\u062f\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0645\u0634\u062a\u0631\u06cc \u0648 \u0645\u0646\u0628\u0639 \u0637\u0644\u0627\u06cc\u06cc<\/strong><strong> Insight <\/strong><strong>\u062f\u0631 \u0627\u06cc\u0631\u0627\u0646<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Social Listening \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0635\u062f\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0628\u0634\u0646\u0648\u0646\u062f \u0648 \u0628\u06cc\u0646\u0634 \u0639\u0645\u0644\u06cc \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u06a9\u0646\u0646\u062f. \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0641\u062a\u0627\u0631\u060c \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0648 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0648 \u0628\u062d\u0631\u0627\u0646\u200c\u0647\u0627 \u0633\u0631\u06cc\u0639\u200c\u062a\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0645\u062d\u0635\u0648\u0644 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n<p>\u0628\u0631\u0627\u06cc \u0631\u0627\u0647\u0646\u0645\u0627\u06cc\u06cc \u0639\u0645\u0644\u06cc \u0648 \u0645\u062b\u0627\u0644\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647 <strong>\u0628\u0644\u0627\u06af \u0645\u0647\u062a\u0627 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647<\/strong><strong> Social Listening<\/strong> \u0645\u0631\u0627\u062c\u0639\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0648 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u0627\u0633\u062a\u062e\u0631\u0627\u062c Insight \u0648\u0627\u0642\u0639\u06cc \u0631\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f.<\/p>\n<p>\u00ab\u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0641\u0647\u0645\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u200c\u062a\u0627\u0646 \u0648\u0627\u0642\u0639\u0627\u064b \u0686\u0647 \u0645\u06cc\u200c\u06af\u0648\u06cc\u0646\u062f \u0648 \u0686\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u0646\u062f\u060c \u0647\u0645\u06cc\u0646 \u062d\u0627\u0644\u0627 \u062f\u0645\u0648 \u0633\u0631\u0648\u06cc\u0633 Social Listening \u0645\u0647\u062a\u0627 \u0631\u0627 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u062f\u0647\u06cc\u062f. Insight \u0648\u0627\u0642\u0639\u06cc\u060c \u0641\u0642\u0637 \u06cc\u06a9 \u0642\u062f\u0645 \u0628\u0627 \u0634\u0645\u0627 \u0641\u0627\u0635\u0644\u0647 \u062f\u0627\u0631\u062f.\u00bb<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%AC%D9%85%D8%B9%D8%A8%D9%86%D8%AF%DB%8C\"><\/span>\u062c\u0645\u0639\u0628\u0646\u062f\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2214\" data-end=\"2435\">\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc\u06cc \u06a9\u0647 \u0647\u0645\u0647 \u0628\u0647 \u062f\u0627\u062f\u0647 \u062f\u0633\u062a\u0631\u0633\u06cc \u062f\u0627\u0631\u0646\u062f\u060c <strong data-start=\"2253\" data-end=\"2343\">\u0628\u0631\u0646\u062f\u0647 \u06a9\u0633\u06cc \u0646\u06cc\u0633\u062a \u06a9\u0647 \u062f\u0627\u062f\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0631\u062f\u060c \u0628\u0644\u06a9\u0647 \u06a9\u0633\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u0639\u0646\u0627 \u0631\u0627 \u0632\u0648\u062f\u062a\u0631 \u0648 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u06a9\u0634\u0641 \u0645\u06cc\u200c\u06a9\u0646\u062f<\/strong>. Insight \u0647\u0645\u0627\u0646 \u0646\u0642\u0637\u0647 \u062a\u0645\u0627\u06cc\u0632 \u0627\u0633\u062a\u061b \u062c\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0627\u062f\u0647 \u0628\u0647 \u062a\u0635\u0645\u06cc\u0645\u060c \u0648 \u062a\u0635\u0645\u06cc\u0645 \u0628\u0647 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p data-start=\"2442\" data-end=\"2606\">\u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u06cc\u0627\u062f \u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f \u0633\u0624\u0627\u0644 \u062f\u0631\u0633\u062a \u0628\u067e\u0631\u0633\u0646\u062f\u060c \u062f\u0627\u062f\u0647 \u062f\u0631\u0633\u062a \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u0646\u062f \u0648 \u0628\u06cc\u0646\u0634 \u0642\u0627\u0628\u0644 \u0627\u0642\u062f\u0627\u0645 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u06a9\u0646\u0646\u062f\u060c \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u0648\u0627\u06a9\u0646\u0634\u06cc \u0639\u0645\u0644 \u0646\u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0628\u0644\u06a9\u0647 \u0622\u06cc\u0646\u062f\u0647 \u0628\u0627\u0632\u0627\u0631 \u0631\u0627 \u0634\u06a9\u0644 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/p>\n<p data-start=\"2613\" data-end=\"2785\">\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0648 Social Listening \u0627\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u0631\u0627 \u0633\u0631\u06cc\u0639\u200c\u062a\u0631 \u0648 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0627\u0645\u0627 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0627\u06cc\u0646 <strong data-start=\"2713\" data-end=\"2748\">\u062f\u0631\u06a9 \u0627\u0646\u0633\u0627\u0646\u06cc \u0648 \u062a\u0641\u0633\u06cc\u0631 \u062f\u0631\u0633\u062a Insight<\/strong> \u0627\u0633\u062a \u06a9\u0647 \u062a\u0635\u0645\u06cc\u0645 \u0631\u0627 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0645\u06cc\u200c\u0633\u0627\u0632\u062f.<\/p>\n<p data-start=\"2792\" data-end=\"3008\">\u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u200c\u062a\u0627\u0646 \u0648\u0627\u0642\u0639\u0627\u064b \u0686\u0647 \u0645\u06cc\u200c\u06af\u0648\u06cc\u0646\u062f\u060c \u0686\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u0646\u062f \u0648 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0628\u0627\u0639\u062b \u0627\u0646\u062a\u062e\u0627\u0628 \u06cc\u0627 \u062a\u0631\u06a9 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c<br data-start=\"2903\" data-end=\"2906\" \/><strong data-start=\"2908\" data-end=\"3008\">\u062f\u0631\u062e\u0648\u0627\u0633\u062a \u062f\u0645\u0648 \u0633\u0631\u0648\u06cc\u0633 Social Listening \u0645\u0647\u062a\u0627\u060c \u0627\u0648\u0644\u06cc\u0646 \u0642\u062f\u0645 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u0631\u0633\u06cc \u0628\u0647 Insight \u0648\u0627\u0642\u0639\u06cc \u0628\u0627\u0632\u0627\u0631 \u0627\u06cc\u0631\u0627\u0646 \u0627\u0633\u062a.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u0632\u0645\u0627\u0646 \u0645\u0637\u0627\u0644\u0639\u0647: <\/span> <span class=\"rt-time\">\u06f1\u06f1<\/span> <span class=\"rt-label rt-postfix\">\u062f\u0642\u06cc\u0642\u0647<\/span><\/span> \u0627\u0645\u0631\u0648\u0632 \u062a\u0642\u0631\u06cc\u0628\u0627\u064b \u0647\u0645\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0628\u0647 \u062f\u0627\u062f\u0647 \u062f\u0633\u062a\u0631\u0633\u06cc \u062f\u0627\u0631\u0646\u062f\u061b \u0627\u0632 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0648 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